res320 | undergraduate
Foundations Of Research
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Scaling and Question Design
- Discuss differences among ranking, rating, and multiple-choice attitude scales.
- Design an attitude scale for a research project.
- Define criteria for good measurement in research.
- Distinguish between nominal, ordinal, interval, and ratio scales.
- Describe the characteristics of a well-constructed questionnaire.
Data Analysis Methods and Report Writing
- Describe different techniques for summarizing, rearranging, ordering, and manipulating data.
- Construct a research report using the appropriate sections required for good report writing.
- Integrate an oral presentation with a written report.
- Describe the value of research and its role in the development and implementation of a management strategy.
- Demonstrate ways in which research methodologies can be used to improve productivity and increase customer satisfaction.
- Describe the various sampling techniques presented in this course.
- Evaluate the appropriateness of various sampling techniques for a research application.
- Define the target population of a research project.
- Discuss the advantages or disadvantages of the various types of probability and nonprobability sampling techniques.
- Choose an appropriate sample design for a research application.
- Evaluate which research method is appropriate for a given research application.
Ethics in Research
- Discuss ethical issues such as deception, privacy, and advocacy research.
- Relate the rights and obligations of the client sponsor and the respondent to the research project.
- Determine the potential for ethical problems at various points during the research process.
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