smceu2010 | undergraduate

Social Media Community Fundamentals

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Social media has taken old-fashioned "word-of-mouth" marketing to a global level. So much so, that creating and maintaining social media communities is standard practice for organizations of nearly any size today. How does one capitalize on these efforts? By staying mindful of the overall business strategy and keeping the online conversation on-topic. Students in this course will learn how to grow brand awareness, perpetuate the conversation, and influence the world using specific social media communities. This course provides 0.4 continuing education units, over one 4-hour workshop.

This undergraduate-level course is 1 week To enroll, speak with an Enrollment Representative.

Course details:

Credits: 0
Continuing education units: XX
Professional development units: XX
Duration: 1 week

topic title goes here

    Social Media Community Fundamentals

    • Define the various types of social media
    • Determine appropriate uses of social media
    • Identify audiences for various social media tools
    • Identify techniques to develop and keep business conversations on topic in a social media setting
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    Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.