This course introduces effective web design principles and the essential role of the web designer in today's business environment. Topics covered include site architecture, page layout, navigation, content, functionality and usability. Students will evaluate existing web sites and apply best practices to prototype a unique design using a web authoring application.
Apply effective design concepts and techniques to prototype a homepage and secondary page.
Website Effectiveness
Recognize accessibility standards.
Critique usability of a website.
Identify attributes of usability.
Evaluate business and e-business Web page layouts, navigation, and performance.
Recognize design principles of basic website appearance and functionality.
Website Content
Explain how to optimize content for search engines.
Discuss copyright implications.
Explain the effective use of graphics and media in Web site design.
Recognize common media formats and plug-ins.
Web Design Concepts & Techniques
Identify Web design tools and their applications.
Explain design principles for effective site navigation.
Define fundamental Web design terminology.
Website Planning
Illustrate a site architecture map.
Identify purpose and target audience.
The University of Phoenix reserves the right to modify courses.
While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Advisor.
Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.