This course builds upon a professional understanding of web design and development, emphasizing the trend towards website commercialization. Topics of this course include web-based interfaces, online supply chain management, e-commerce tools and techniques, branding, basic marketing strategies, and search engine optimization.
Evaluate a website according to standards for accessibility, security, and compatibility.
Create an e-commerce website proposal.
Usability and Consumer Needs
Evaluate e-commerce site usability.
Analyze client requirements and customer needs.
Analyze competitors’ marketing and advertising.
Prototype an e-commerce website.
Designing Customer Experience Solutions
Select appropriate purchasing methods.
Create a suitable design, layout, and navigation structure.
Explain web-based supply chains.
Create database-driven e-commerce solutions.
Apply proper branding to your e-commerce site.
Apply search engine optimization to a website.
Use website analytics.
The University of Phoenix reserves the right to modify courses.
While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Advisor.
Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.
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Speak live with an enrollment advisor M-F 6:00 a.m. — 6:00 p.m. MST.