Website Commercialization I –


(3 credits)

This course builds upon a professional understanding of web design and development, emphasizing the trend towards website commercialization. Topics of this course include web-based interfaces, online supply chain management, e-commerce tools and techniques, branding, basic marketing strategies, and search engine optimization.
This undergraduate-level course is 5 weeks. This course is available to take individually or as part of a degree or certificate program. To enroll, speak with an Enrollment Advisor.

Models and Standards in E-commerce

  • Describe e-commerce business models.
  • Evaluate a website according to standards for accessibility, security, and compatibility.
  • Create an e-commerce website proposal.

Usability and Consumer Needs

  • Evaluate e-commerce site usability.
  • Analyze client requirements and customer needs.
  • Analyze competitors’ marketing and advertising.
  • Prototype an e-commerce website.

Designing Customer Experience Solutions

  • Select appropriate purchasing methods.
  • Create a suitable design, layout, and navigation structure.


  • Explain web-based supply chains.
  • Create database-driven e-commerce solutions.


  • Apply proper branding to your e-commerce site.
  • Apply search engine optimization to a website.
  • Use website analytics.

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