Website Commercialization II –

web435

(3 credits)

This course explores the concept of website commercialization from the perspective of an advanced web developer. Students will focus on client security and server security, social networks, virtual worlds, m-commerce, nontraditional marketing strategies, and customer service.
This undergraduate-level course is 5 weeks. This course is available to take individually or as part of a degree or certificate program. To enroll, speak with an Enrollment Advisor.

Models and Standards in E-Commerce

  • Plan e-commerce security features.
  • Protect and defend against different types of cyber-security threats.
  • Describe trends in e-commerce security.

Nontraditional Marketing

  • Use nontraditional e-marketing techniques.
  • Explain how to establish consumer trust.
  • Determine comprehensive security policies.

M-Commerce

  • Design for mobile device compatibility.
  • Create mobile applications.
  • Access mobile information.

Business to Business E-Commerce

  • Identify opportunities for business to business collaboration.
  • Develop an affiliate program partnership.
  • Use social tools to market to another business.

Customer Service

  • Describe the integration of a CRM with an e-commerce site.
  • Establish processes to met customer needs.
  • Identify professional development opportunities in the field of web development.

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