http://www.phoenix.edu
Website Commercialization II –
web435
(3 credits)
This course explores the concept of website commercialization from the perspective of an advanced web developer. Students will focus on client security and server security, social networks, virtual worlds, m-commerce, nontraditional marketing strategies, and customer service.
This undergraduate-level course is 5
weeks.
To enroll, speak with an Enrollment Advisor.
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Customer Service
- Identify professional development opportunities in the field of web development.
- Establish processes to met customer needs.
- Describe the integration of a CRM with an e-commerce site.
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Business to Business E-Commerce
- Use social tools to market to another business.
- Develop an affiliate program partnership.
- Identify opportunities for business to business collaboration.
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M-Commerce
- Access mobile information.
- Create mobile applications.
- Design for mobile device compatibility.
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Nontraditional Marketing
- Determine comprehensive security policies.
- Explain how to establish consumer trust.
- Use nontraditional e-marketing techniques.
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Models and Standards in E-Commerce
- Describe trends in e-commerce security.
- Protect and defend against different types of cyber-security threats.
- Plan e-commerce security features.
- The University of Phoenix reserves the right to modify courses.
- While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Advisor.
- Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.
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