Website Commercialization II –

web435

(3 credits)

This course explores the concept of Web site commercialization from the perspective of an advanced Web developer. Students will focus on client security and server security, social networks, virtual worlds, m-commerce, non-traditional marketing strategies, and customer service.

This undergraduate-level course is 5 weeks. To enroll, speak with an Enrollment Advisor.

Topics and Objectives

Client Security
- Describe methods such as security certificates to increase the trustworthiness of a Web site.
- Describe viruses and how they are introduced into a user's system.
- Create a customer security plan.
Server Security
- Explain securing a Web server.
- Describe protecting system settings.
- Determine comprehensive security policies.
Customer Service and Non-Traditional Marketing
- Explain the e-cycle of Internet marketing.
- Explain the role of e-CRM.
- Describe infrastructure support.
M-Commerce
- Explain Wireless Application 2.1 Protocol [WAP, XHTML Mobil Profile 1.0].
- Describe the advantages and disadvantages of m-commerce.
Social Networks and Virtual Worlds
- Explain methods for developing Web-based communities.
- Describe the advantages and disadvantages of Web 2.0 for e-commerce.

The University of Phoenix reserves the right to modify courses.
While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Advisor.
Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.

Website Commercialization II –

web435

Client Security

Server Security

Customer Service and Non-Traditional Marketing

M-Commerce

Social Networks and Virtual Worlds

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