http://www.phoenix.edu
Website Commercialization I –
web434
(3 credits)
This course builds upon a professional understanding of web design and development, emphasizing the trend towards website commercialization. Topics of this course include web-based interfaces, online supply chain management, e-commerce tools and techniques, branding, basic marketing strategies, and search engine optimization.
This undergraduate-level course is 5
weeks.
To enroll, speak with an Enrollment Advisor.
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Marketing
- Use website analytics.
- Apply search engine optimization to a website.
- Apply proper branding to your e-commerce site.
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Implementation
- Create database-driven e-commerce solutions.
- Explain web-based supply chains.
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Designing Customer Experience Solutions
- Create a suitable design, layout, and navigation structure.
- Select appropriate purchasing methods.
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Usability and Consumer Needs
- Prototype an e-commerce website.
- Analyze competitors’ marketing and advertising.
- Analyze client requirements and customer needs.
- Evaluate e-commerce site usability.
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Models and Standards in E-commerce
- Create an e-commerce website proposal.
- Evaluate a website according to standards for accessibility, security, and compatibility.
- Describe e-commerce business models.
- The University of Phoenix reserves the right to modify courses.
- While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Advisor.
- Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.
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