web437 | undergraduate

Web Commercialization

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Successful commercialization of any technology requires not only a good technical understanding, but also a basic foundation that covers bringing the product to market by first developing a solid business plan. Topics of this course include strategy and e-commerce planning, e-commerce tools and techniques, marketing strategies, analytics and security.

This undergraduate-level course is 5 weeks To enroll, speak with an Enrollment Representative.

Course details:

Credits: 3
Continuing education units: XX
Professional development units: XX
Duration: 5 weeks

topic title goes here

    E-Commerce Strategy

    • Understand key business concepts and strategies applicable to e-commerce.
    • Identify components of an e-commerce Business Model.

    Technology Needed to Design E-Commerce Solutions

    • Understand what is needed to build an e-commerce presence.
    • Assess website software and hardware needs.
    • Identify approach for mobile sites.

    The Internet, Web, and Analytics

    • Understand how the Internet supports e-commerce.
    • Understand the Web and e-commerce.
    • Develop ways to use the Internet and the Web.

    Security

    • Understand threats to e-commerce.
    • Understand the tools and methods for website security.
    • Develop ways to prevent data breach.

    Marketing

    • Understand the differences between traditional online marketing and social mobile marketing.
    • Develop the concepts of the social marketing process.
    Tuition for individual courses varies. For more information, please call or chat live with an Enrollment Representative.

    Please ask about these special rates:

    Teacher Rate: For some courses, special tuition rates are available for current, certified P-12 teachers and administrators. Please speak with an Enrollment Representative today for more details.

    Military Rate: For some courses, special tuition rates are available for active duty military members and their spouses. Please speak with an Enrollment Representative today for more details.

    The University of Phoenix reserves the right to modify courses.

    While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Representative.

    Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.