This course surveys the basic theories of mass communication. Ethical and related problems of mass communication will be studied from contemporary and historical viewpoints. The course will encourage a critical analysis of the performance of mass media.
Describe the historical and contemporary roles of print media in society.
Compare and contrast major publications in the print media.
Technology and the Print Media
Describe types of new technology that affect the print media.
Analyze the influence of new technology on the print media.
Describe the historical and contemporary roles of electronic media in society.
Explain how technological transitions shape electronic media.
Analyze the influence of digital technology on digital media.
Describe the interaction between mass media, new technology, and the public.
Mass Media Messages
Analyze the influence of new technology on advertising and news reporting techniques.
Identify the role of mass media in distributing public relations messages.
Mass Media Issues
Analyze controversial issues in the entertainment industry.
Explore the effects of mass media on globalization.
Government and the Media
Compare and contrast authoritarian and libertarian styles of mass media.
Explain the interaction between mass media and government.
Law and Ethics in the Mass Media
Identify laws that apply to mass media.
Explain how laws affect mass media.
Analyze ethical issues in mass media.
Effects of Mass Media Messages
Analyze effects of mass media messages in society.
The University of Phoenix reserves the right to modify courses.
While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Advisor.
Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.
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