This course surveys the basic theories of mass communication. Ethical and related problems of mass communication will be studied from contemporary and historical viewpoints. The course will encourage a critical analysis of the performance of mass media.
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- Explain how technological transitions shape electronic media.
- Describe the historical and contemporary roles of electronic media in society.
- Analyze the influence of digital technology on digital media.
- Describe the interaction between mass media, new technology, and the public.
Mass Media Messages
- Analyze the influence of new technology on advertising and news reporting techniques.
- Identify the role of mass media in distributing public relations messages.
Mass Media Issues
- Analyze controversial issues in the entertainment industry.
- Explore the effects of mass media on globalization.
Government and the Media
- Compare and contrast authoritarian and libertarian styles of mass media.
- Explain the interaction between mass media and government.
Law and Ethics in the Mass Media
- Explain how laws affect mass media.
- Analyze ethical issues in mass media.
- Identify laws that apply to mass media.
Effects of Mass Media Messages
- Analyze effects of mass media messages in society.
- Describe the historical and contemporary roles of print media in society.
- Compare and contrast major publications in the print media.
Technology and the Print Media
- Describe types of new technology that affect the print media.
- Analyze the influence of new technology on the print media.
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