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Foundations Of Mass Communications –

xcom225

(3 credits)

This course surveys the basic theories of mass communication. Ethical and related problems of mass communication will be studied from contemporary and historical viewpoints. The course will encourage a critical analysis of the performance of mass media.

This undergraduate-level course is 9 weeks. To enroll, speak with an Enrollment Advisor.
  • Effects of Mass Media Messages

    • Analyze effects of mass media messages in society.
  • Law and Ethics in the Mass Media

    • Analyze ethical issues in mass media.
    • Explain how laws affect mass media.
    • Identify laws that apply to mass media.
  • Government and the Media

    • Explain the interaction between mass media and government.
    • Compare and contrast authoritarian and libertarian styles of mass media.
  • Mass Media Issues

    • Explore the effects of mass media on globalization.
    • Analyze controversial issues in the entertainment industry.
  • Mass Media Messages

    • Identify the role of mass media in distributing public relations messages.
    • Analyze the influence of new technology on advertising and news reporting techniques.
  • Digital Media

    • Describe the interaction between mass media, new technology, and the public.
    • Analyze the influence of digital technology on digital media.
  • Electronic Media

    • Explain how technological transitions shape electronic media.
    • Describe the historical and contemporary roles of electronic media in society.
  • Technology and the Print Media

    • Analyze the influence of new technology on the print media.
    • Describe types of new technology that affect the print media.
  • Print Media

    • Compare and contrast major publications in the print media.
    • Describe the historical and contemporary roles of print media in society.

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