Survey: Small business owners pursue their passion
Personal interest and passion have a lot to do with why people launch their own business, according to a survey by Deluxe Corporation released in June. In fact, 75 percent of the respondents were motivated to start their own business in order to pursue a personal passion and work for themselves. Only 10 percent started a business after being laid off from a job, according to the survey of more than 500 respondents through PartnerUp, one of the largest online social networks for small business owners and entrepreneurs.
For many of these small business owners, the decision to go it alone has been a good one. Sixty-three percent say they would not take another job if offered one. And 40 percent say if given more free time they would spend it on their current business or try to start another new business venture, rather than turn to leisure activities.
Finding that extra time could be hard, however. Thirty-five percent of the respondents started their businesses while still working at their previous day jobs and more than 60 percent are raising a family.
For many of these small business owners, the biggest challenge, at 49 percent, is effectively reaching their customer base. Social media might be able to help, however. Eighty-three percent of the respondents are planning to utilize social channels for business over the next year, with 40 percent looking to focus their efforts on Facebook®. LinkedIn® was the second most popular, garnering 25 percent of the vote.
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