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Phoenix Forward magazine

5 tools to keep on top of social media

Social media tools

Now that you’ve set up your Twitter® account, LinkedIn® profile and Facebook® page, and created a personal website, how are you supposed to stay on top of them all?

Don’t sweat it, says Noland Hoshino, an alumnus of the University of Phoenix MBA program and co-founder of [B]cause Media. “There are lots of awesome applications out there that help you save time and keep content fresh,” he says.

Here’s Hoshino’s advice on the easiest-to-use free tools:

HootSuite

HootSuite

What it is: The HootSuite™ system allows you to monitor streams from numerous social media feeds at the same time.

Why use it: “It’s my go-to application for listening and replying to social media,” Hoshino says. You can see 10 columns of different feeds from social media sites all at once. You can also schedule posts and Tweets, but Hoshino doesn’t recommend HootSuite for that because it’s not as quick as other tools.

Buffer

Buffer

What it is: The Buffer™ content scheduler allows you to easily plan posts on any of your social media sites.

Why use it: Buffer is the best scheduler Hoshino has found for pushing out posts and Tweets, because what takes three or four steps on other sites takes one step on Buffer. Plus, when you repost news stories, he says, Buffer allows you to select your own headlines so you can make your posts attract more attention.

Bottlenose

Bottlenose

What it is: Billed as a smarter way to surf, the Bottlenose® sorter goes through the content from your accounts and arranges it by popularity in a newspaper-like format, so you don’t have to search for the top social stories.

Why use it: “I go to Bottlenose’s newsfeed every morning. It’s like having live updates on the news, but specifically geared to you. So I can easily find out what’s most important to the people in my [social media] community at any minute.”

Scoop.it

Scoop.it

What it is: The Scoop.itSM application helps you curate content about topics you preselect to repost on your social media sites.

Why use it: It saves time, Hoshino says, because it helps you locate relevant content from trusted sources and has a “bookmarklet tool” that allows you to post something on your site with one click.

Sparkwise

Sparkwise

What it is: This website provides quick and easy-to-digest analytics for social media.

Why use it: “This site is awesome,” Hoshino says, “because it’s so visual.” Once you link Sparkwise to all of your social media networks, it literally creates an infographic snapshot of relevant data.

“It’s a powerful tool,” Hoshino adds, “and great for people who don’t have the time to go to each individual site to check on their traffic and results.”


Twitter and Tweets are registered trademarks of Twitter Inc.
LinkedIn is a registered trademark of LinkedIn Corp.
Facebook is a registered trademark of Facebook Inc.
HootSuite is a trademark of Hootsuite Media Inc.
Buffer is a trademark of Buffer Inc.
Bottlenose is a registered trademark of Bottlenose Inc.
Scoop.it is a trademark of Goojet Corp.

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