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University of Phoenix Recipient of Showcase in Excellence Award

University Recognized for Excellence in Process Management in Developing Curriculum 

February 1, 2010, Phoenix, AZ – University of Phoenix announced that it has received a Showcase in Excellence Award from the Arizona Quality Alliance (AQA), in recognition of the University’s commitment to the development of quality academic programs for the benefit of its more than 455,000 students.  

AQA, a non-profit organization dedicated to helping Arizona-based companies develop and apply performance excellence and quality management principles, annually recognizes, showcases and highlights outstanding achievement in performance excellence. The University is scheduled to receive the honor at the Arizona Performance Excellence Awards Banquet on Feb. 2, 2010.

“University of Phoenix strives to provide access to higher education to all those Americans with real-life responsibilities outside of the classroom, but we’re also an organization that is continually learning, improving, evolving and striving for excellence,” said Dr. Bill Pepicello, president of University of Phoenix. “Receiving the Showcase in Excellence Award underscores how our faculty and staff embrace our ongoing commitment to performance excellence.” 

Dr. Adam Honea, senior vice president and provost of University of Phoenix added, “We are very proud to receive this distinction and greatly appreciate how the performance excellence program has provided us with many learning and process improvement opportunities. Ultimately, our students directly benefit from our involvement with the program, since we are better able to produce outstanding educational programs that are cutting edge, timely, and discipline relevant.”

The Arizona Performance Excellence Award Program uses the Baldrige National Quality Program Criteria which was named for Malcolm Baldrige who served as U.S. Secretary of Commerce under President Ronald Reagan. The University of Phoenix ‘Program Development Process’ consists of four deliberate phases designed to optimize the alignment with three Baldrige-based core values: customer driven excellence, agility and management by fact.  The phases of the ‘Program Development Process’ include research, conceptual design and alignment with institutional and programmatic accrediting agency requirements. The process is designed to engage key stakeholder groups by directly utilizing their input, which in turn informs the development of academic programs.

The Performance Excellence Award Program honors Arizona organizations - including manufacturing or service, profit or not-for-profit, private or public sector, local, state or federal, that attain the highest level of quality and performance excellence in process implementation. This program allows organizations to focus on each of the processes and build toward a complete quality implementation. Organizations may apply for any organizational process they believe is exceptional, and are encouraged to relate the process to the Baldrige criteria. 

“AQA is proud to continue its efforts in assisting Arizona organizations to achieve operational excellence. We are celebrating the 17th anniversary of the Performance Excellence Award Program, formerly called the State Quality Awards Program, one of the best methodologies available to develop a higher level of organizational performance,” said Karen Shepard, Executive Director of Arizona Quality Alliance, the organization that facilitates the award program.

University of Phoenix submitted its application in July 2009. A rigorous review of the application was conducted by a team of Examiners from the Arizona Quality Alliance. Award applicants are evaluated on their performance to the criteria and there is no minimum or maximum number of awards given in each category each year.

The University of Phoenix - Phoenix, Arizona Campus was previously recognized in 1998 with a Pioneer Award for Quality by the Arizona Quality Alliance.  Using the Baldrige National Quality Program Criteria, the Pioneer Award recognizes organizations that have established and deployed fundamental quality systems within their operations.


University of Phoenix is constantly innovating to help students balance education and life in a rapidly changing world. Through flexible schedules, challenging courses and interactive learning, students achieve personal and career aspirations without putting their lives on hold. During the quarter ending November 30, 2009, 455,600 students were enrolled at University of Phoenix, the largest private university in North America. University of Phoenix serves a diverse student population, offering associate’s, bachelor’s, master’s, and doctoral degree programs from campuses and learning centers across the U.S. as well as online throughout the world.

Media contact:

Manny Rivera (602) 557-1427