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Bachelor of Science in Communication with a Concentration in Marketing and Sales Communication

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The Bachelor of Science in Communication (BS/COM) degree program is designed to develop knowledge and skills for effective communication. The program was created specifically to build upon personal and professional communication experiences. The BS/COM degree enhances the communication skills necessary for the development of professional competence and values; critical thinking and problem solving; information utilization; and collaboration.

The curriculum focuses on the development of core communication competencies. It emphasizes theory and application in the domains of interpersonal, small group, organizational, and mass communication. Specific areas of focus include business communication, diversity, intercultural communication, conflict resolution, legal and ethical issues, media and culture, and future trends in communication technology.

The concentration of Marketing and Sales Communications focuses on the science of humanistic interaction in marketing and sales. Emphasis is placed on understanding the psychology of behavior, and the impact that it has on marketing communication tools and strategies. The ethical responsibility associated with customer message management is also emphasized throughout the program.

These courses fulfill only part of the 120-minimum-credit requirement for degree completion (124 for Kansas students).


The U.S. Department of Education requires the University to provide the following information about each of our programs that lead to gainful employment in a recognized profession.

Related Occupations

The University has identified a representative occupation for which graduates of this program will be educationally qualified. The University will be updating this occupations list soon, as it continues its implementation of the Gainful Employment disclosure requirements.  

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Program Cost

Tuition and Fees for this program are based on the 2011/2012 pricing. Pricing rates are subject to change. Pricing for programs may vary based on geographic location and modality. Please contact an enrollment advisor for additional information.  
Tuition & Fees $33,800.00 - $74,575.00
Includes cost per credit, application fee, and fees for resources (books/eResources) for students completing the program in normal time.

Learn how best to manage program costs by exploring your financial aid & payment options.

Median Loan Debt

The reported median debt load reflects the students who completed the program during the Federal Award Year July 1, 2009 - June 30, 2010. Median loan debt is dependent on the loan combinations students take out. The types of loans students owe affect the median loan debt.  
Federal $32,358.90
Private $0.00
Institutional $0.00
Median loan debt is dependent on the loan combinations students take out. The types of loans students owe affect the median loan debt.

While widely available, all programs may not be available in all locations or in all delivery modalities. Some states have specific programmatic requirements which may vary from the requirements listed on this site. For more specific information on your program of choice, please contact an enrollment advisor or review the University's catalog.

Courses

Course # Title Prerequisites
GEN/300 Skills for Professional Development
GEN/200 Foundations For General Education And Professional Success
COM/100 Introduction to Communication COMM/215, GEN/300, GEN/101
COM/200 Foundations of Interpersonal Communication
COM/225 Foundations of Mass Communication
COM/310 Communication: Theories and Practice COM/100, MTH/209
COM/330 Small Groups and Team Communication
COM/350 Organizational Communication COM/310
COM/360 Intercultural Communication
COM/400 Media And Society
COM/440 Communication Law
COM/450 Ethics and Communication
COM/470 Mediation and Conflict Resolution
COM/480 Communication Capstone Course COM/200, COM/225, COM/330, COM/350, COM/360, COM/400, COM/440, COM/450, COM/470
COM/302 Marketing Communications
PSY/322 Consumer Psychology and Research
COM/339 Advertising and the Media
COM/352 Public Relations and Message Management
COM/373 Sales Communications
COM/486 Marketing and Sales Message Management COM/302, COM/339, COM/352, COM/373, PSY/322

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Academic programs designed to align with in-demand jobs

Curriculum developers at University of Phoenix keep today’s in-demand jobs in mind as they design our academic programs. Our programs are updated periodically to reflect the latest standards and practices in today’s industries. See how we align our programs to match today’s job opportunities.

The Higher Learning Commission, an accrediting organization that assures and advances quality in education, accredits University of Phoenix.

  Tuition varies on area of interest, learning format and location  

Tuition Results

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Fees may be non-refundable. Students pay tuition on a course-by-course basis. All tuition and fees of the University are subject to change. May be subject to state and local sales taxes.
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