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How to protect your online personal brand

Corporate brands like Coca-Cola® beverages and Apple® devices convey an instantly recognizable message. But good branding also applies to individual job seekers, says Donna Meldrum, MA, a licensed professional counselor and career coach with Phoenix Career Services™.

4 in-demand social media jobs

Many of us are hooked on social media in some form — and this addiction has not gone unnoticed in the business world: A social media study of Fortune 500 companies this year revealed that 77 percent keep active Twitter® accounts and 70 percent have a Facebook® page.

5 SEO tips for small-business owners

If you create a website for your business but no one knows where it is, can you make a sale? Probably not. Unlike brick-and-mortar stores, websites are hard to stumble upon. If your business doesn’t appear in a search engine results page (SERP) and no one knows your site’s address, customers won’t find you....

5 health care administration accounts to follow on Twitter

You can learn a lot from 140 characters on a Twitter® post. Just ask Sherrie Madia, PhD, an online instructor in the communication program at University of Phoenix.

“Twitter is a fabulous way for health administrators to signpost topics so ...

How to get F5 certification

Ever use a debit card, download an app, shop online or text a friend? Application delivery networking (ADN) is the technology behind all those activities. It’s what helps keep thousands of gamers worldwide online at the same time and ensures that your favorite cooking site doesn’t go down on Thanksgiving....

5 ways to follow proper LinkedIn etiquette

At a cocktail party, you probably wouldn’t approach someone you didn’t know and ask for a job recommendation. You have to build relationships in life, and the same is generally true for your LinkedIn® network, says David Horen, project coordinator on the Phoenix Career Services™ team.

5 IT fields in demand

With advances in information technology changing how businesses operate, growth in the industry means more careers for skilled workers.

“The world is moving toward specialization,” says Yen Hoe Lee, director of IT for a health care company and an online instructor in the University of ...

The best LinkedIn tips for veterans

If you’re a veteran who served many years in the military, you may be unsure how to get into today’s civilian job market — including through the LinkedIn® professional networking website.

Don’t worry, you’re not alone, says Garland Williams, PhD, a retired U.S. ...

5 ways working in the cloud is changing business

Working "in the cloud” is making old-school desktop computers, disc drives and bulky servers a thing of the past.

“In cloud computing, the data storage is spread across dozens, hundreds or thousands of servers [on] the Internet,” instead of one local server, ...

7 ways to power up your career with Pinterest

When it comes to your career, can you pin it to win it? Pinterest® Pin Boards get their fair share of cute photos of kittens climbing out of hatboxes, and pictures of cotton balls made into Halloween ghost pins. But you can also use the Pinterest business pages, which are designed for commercial use, to offer a clear picture of your professional expertise....

5 online skills tests for job seekers

Taking tests isn’t just for students — it can also help boost your career. “Our interests and skill capabilities are constantly evolving, so it makes sense to reassess our abilities throughout our careers,” says Igor Khayet, senior manager of the Phoenix Career Services™ team. Here are five online assessments that can help identify your next opportunity:...

4 job-hunting apps

In a crowded job market, it’s important to take advantage of every opportunity to advance your career. Although there’s no substitute for person-to-person contact when it comes to the professional arena — and there’s no app that can totally automate your job hunt for you — using these free mobile apps can certainly make networking and job hunting easier:...

Best websites for business students

Considering launching a startup someday or running a company? Business professionals need to stay abreast of the latest news in order to be competitive in today’s market. To help you keep up with everything from global innovations to financial developments and even current best practices in career development, check out these five must-see websites:...

How to embrace change in your industry

You just got an email from your boss telling you a new computer system is being installed next month, and you’re expected to get up to speed on how to use it in two weeks.

This news makes you: A. Excited. You love learning new things that will ...

5 websites that fund entrepreneurial dreams

Want to launch a small business but lack the cash? Unless you’ve got an angel investor, it’s hard to find people to fund your project. So what’s an entrepreneur to do?

Try pitching your idea on crowd-funding websites, suggests Clifford Lavin, ...

5 ways to prevent hacking in social media

You log in to your Facebook® page only to find strange and offensive photos littering your timeline. Then you log in to your online bank account and find it empty.

Long story short, you’ve been hacked. But chances are it could have been ...

5 tools to keep on top of social media

Now that you’ve set up your Twitter® account, LinkedIn® profile and Facebook® page, and created a personal website, how are you supposed to stay on top of them all?

Don’t sweat it, says Noland Hoshino, an alumnus of the University of Phoenix ...

5 career advancement tips for Facebook

Here’s some news you’re bound to “Like”: Facebook — the same site that hosts your embarrassing pictures from last weekend — could help you climb the corporate ladder. And why not? With an estimated 1 billion users on the site, there’s a fair chance that the company you work for — as well as the one you want to work for — has a presence there....

5 best business apps for work

With the advent of smartphones and tablets came many mobile applications designed to make everyday work tasks easier. But are you using them?

“There are tons of great business apps out there,” says Treg Gardner, an information systems specialist and area chair of the University of Phoenix IT ...

How to use social media to boost your career

Instead of spending hours posting old prom pictures on social media, you might consider using that time to bolster your career, suggests Virginia Green, owner of The Biz Visions Group and an instructor in the MBA program at the University of Phoenix Southern California Campus.

5 tips to get through resumé tracking systems

Ever feel like once you click Submit on an online job application that human eyes never review your resumé? You’re probably right. About 75 percent of candidates’ resumés don’t get past the digital eye of an applicant tracking system (ATS).

5 ways to rock your Skype interview

With the increased popularity of job interviews being conducted via Skype™ Internet calls, it’s essential to learn how to make the best impression through the lens of your computer’s camera.

In addition to the standard preparation for any interview, here are five ...

Why Twitter is worth your time

Imagine a tool that gives you access to concise tips from the foremost experts in your industry, as well as breaking news — well before traditional news outlets — and the ability to reach millions of users whom you can market your business to. It exists, and it's called Twitter®.

How you can put Pinterest to work

Pinterest℠, an online image pinboard that's popular for allowing you to organize web images you find inspiring, may be one of the most talked-about social startups of the past six months. The question: Can Pinterest make your professional life a bit easier, or is it another way to waste your time online?...

How to trash your online reputation

“It takes a lifetime to build a good reputation, but you can lose it in a minute,” said the great American humorist Will Rogers in a moment of wisdom. The same is certainly true of your reputation online, whether it’s your personal or business identity, or your company’s image. Here, some examples of what not to do online:...