This website contains general guidance for the proper use of University of Phoenix's various trademarks and service marks. It is not intended as comprehensive guidance for all legal uses. Any questions regarding the proper use of these, or any other University of Phoenix marks or domain names not addressed here, should be directed to:
University of Phoenix Legal Services
ATTN: Tim West, Associate General Counsel
4035 S Riverpoint Parkway
Phoenix, AZ 85040
Unauthorized use of University of Phoenix marks is not permitted.
A trademark includes any word, name, symbol, device, or any combination, used, or intended to be used, in commerce to identify and distinguish the goods of one manufacturer or seller from goods manufactured or sold by others, and to indicate the source of the goods. In short, a trademark is a brand name.
A service mark is any word, name, symbol, device, or any combination, used, or intended to be used, in commerce, to identify and distinguish the services of one provider from services provided by others, and to indicate the source of the services.
The letter R within a circle—®—is a symbol signifying federal trademark registration. The federal registration symbol is used once a mark (a trademark or service mark) is actually registered with the U.S. Patent and Trademark Office. Even though an application for registration may be pending, a registration symbol may not be used before a mark has actually become registered. The registration symbol is typically superscripted to the right of the last letter of the mark.
Trademark and Service mark symbols usually indicate that a party claims rights to a mark. These symbols are often used by a party before a federal registration is issued. There are no federal regulations governing the use of these symbols or designations, however, their use may be governed by local, state, or foreign laws. The TM or SM symbol is typically superscripted to the right of the last letter of the mark. These marks are commonly referred to as common law trademarks.
Notice identifying the registered owner of a mark. It is typically found at the bottom of the page on which a mark is used.
A non-federally registered mark commonly identified by a TM or SM symbol.
Use of a mark in commerce including use in presentations, information materials, books, marketing materials, advertisements, external Web sites, etc.
Trademarks and service marks (collectively known as marks), when properly used, are legally protected indefinitely. The improper use of a mark can cause it to become diluted or regarded as generic, thereby causing the mark to lose some or all of its legal protection status. The following guidelines are provided to promote the proper use of University of Phoenix marks in commerce.
a. On single page material, the attribution notice should be placed at the bottom of the page, and should be separated by a line break from a copyright notice if one is used.
b. On multi-page material with a copyright page, the attribution notice should be placed on that page.
c. On multi-page material, usually 12 pages or less and without a copyright page, the attribution notice may be placed on the last page or back of the material or as noted below.
d. On multi-page material of more than 12 pages and without a copyright page, the attribution notice must be placed at the base of the first page where the mark is used.
e. All material used in commerce that is published electronically or that may be used in countries outside the United States, and which includes a University of Phoenix mark, must include the following at the end of the attribution notice:
“…in the United States and/or other countries.”
CAREER OPTIMISM INDEX®
UNIVERSITY OF PHOENIX CAREER INSTITUTE®
A DEGREE DOESN’T JUST CHANGE YOU®
BUILT FOR THE BUSY®
BUILT FOR WORKING ADULTS®
CAREER SERVICES FOR LIFE®
CONNECTING EDUCATION TO CAREERS®
DOCTORAL EDUCATION ECOSYSTEM®
FOCUS TO THE FINISH®
FOREVER A PHOENIX®
I AM A PHOENIX®
MY LIFE LIVE WELL®
PAYING IT FORWARD®
PHOENIX CAREER SERVICES®
TEAMING UP FOR EDUCATION®
UNIVERSITY OF PHOENIX®
CAREER WITH CONFIDENCE™
PHOENIX FOR LIFE™
UOPX RESEARCH RISING™