[Articles](/articles.html)>[Human Resources](/articles.html#human-resources-articles) > Modern approaches to performance reviews

# Modern approaches to performance reviews

March 17, 2026 • 8 minutes
Written by[Dillon Price](/blog/authors/dillon-price.html)

Reviewed by [Kathryn Uhles](/about/academic-leadership/dean-kathryn-uhles.html), MIS, MSP, Dean, College of Business and IT

Traditional yearly performance assessments are becoming a thing of the past. Find out how companies today are introducing more agile, forward-thinking approaches that focus on fostering workforce development and meeting organizational goals. 

## How have performance reviews changed?

Traditionally, performance reviews relied on key performance indicators (KPIs) to measure employee accomplishments. While KPIs track outcomes and quantifiable metrics, they can fall short in fast-paced work environments with complex and multifaceted roles. This has led some companies to adopt objective key results (OKRs) when linking employees’ accomplishments to defined organizational goals.

With OKRs, the objectives describe the qualitative and aspirational outcomes an individual employee or team strives for. The key results specify the quantifiable metrics that track progress toward those outcomes.

Companies may also look at communication, decision-making, collaboration and adaptability to determine how employees and teams meet organizational goals. For leaders whose teams’ accomplishments may be difficult to measure, such as those involving large projects and complex efforts, companies may evaluate behavior and conduct. 

### What role does technology play in performance evaluations?

Today, more companies are implementing artificial intelligence to compile and extract data for performance reviews. For example, AI agents can automate data collection, create talking points and make recommendations like peer feedback, one-to-one meetings and note-taking. Employees, meanwhile, can use generative AI to define, measure and refine their career goals based on their position within a company. And management can cut out the time and tedium of manually gathering performance metrics by aggregating and consolidating them in one place. 

## What is continuous feedback and its impact?

The traditional method of providing feedback involves long discussions about an employee’s accomplishments spanning at least a few months to a year. While this can be helpful for the big picture, yearly or quarterly reviews can miss the small wins that boost employee confidence and morale when it comes to their skills and contributions. As a result, employees may feel that their best efforts are being overlooked. According to a[Gallup analysis](https://www.gallup.com/workplace/236441/performance-management.aspx), only about one-third of workers report receiving recognition for good work done within the last seven days.

Additionally, in fast-paced work environments, traditional reviews can create a bottleneck in providing helpful employee feedback.

Companies can potentially eliminate this bottleneck and create a more efficient, straightforward and engaging process by providing continuous feedback. Implementing processes for frequent feedback lets employees know what they need to improve in real time.

Companies that incorporate continuous feedback into performance reviews may see other benefits too, including:

- Improved agility: Employees and teams can immediately adjust performance to align with manager directives and improve the value of their work.
- Better work performance: When management provides feedback daily or weekly, as opposed to once a year, employees have direct input to guide their short-term work, which can improve engagement and potential outcomes.
- Talent retention: Some employees prefer purpose-driven work and managers who help them grow and improve.

## How does HR institute goal-oriented performance management?

When setting goals and performance objectives, companies can consider establishing a link between an employee’s or team’s individual goals and business priorities.

Once goals are established, instituting goal-oriented[performance management](https://www.phoenix.edu/articles/hr/what-is-performance-management.html)typically comes down to two decisions: whether to focus specifically on team or individual performance goals or on the quantity of performance management programs used.

The traditional approach is to focus on individual performance and individual accountability. But in recent years, some companies have shifted their focus to team performance.

Companies with smaller teams can simplify the process by establishing only one performance management system that applies to all employees. However, additional systems may be necessary in organizations with multiple employee groups. For example, a manufacturing company might deploy a performance management system specifically for sales, one for executives and another for production.

For some roles like production and sales, companies can measure performance through tangible metrics. This would require a system that focuses on quantifiable outcomes. For more complex roles like research and development, tasks may be difficult to measure and call for a more nuanced system.

## How is 360-degree feedback incorporated?

Companies can use 360-degree feedback to establish a comprehensive, fact-based system for performance reviews. This involves obtaining feedback from peers, management, direct reports, customers and even outside stakeholders.

Peer reviews alone can give managers a more in-depth overview of an employee’s strengths and weaknesses, which they can use to develop tailored training programs. Plus, managers can discover hidden talent among employees and even recognize those who perform exceptionally well.

A 360-degree approach to feedback follows a five-step process:

1. **Establishing purpose and strategy**: Companies first articulate how this type of feedback connects talent and business strategy. They determine why it’s needed, the business problems being solved, the timing and priorities, who will receive the feedback and the expected outcome.
2. **Getting organized**: Rolling out a 360-degree feedback plan calls for establishing a calendar of deadlines and milestones and determining who will participate in it.
3. **Building trust**: Participants in a 360-degree feedback program may only feel safe providing feedback in a work environment that fosters trust and transparency. Confidentiality of data should be addressed, and all outcomes should be made clear.
4. **Gaining support**: A 360-degree feedback program requires compelling communication, clearly defined roles and realistic timelines to get participants onboard.
5. **Connecting to development**: Participants should understand the meaning of 360 feedback results and how they can be used to achieve workforce development goals. 

## How does emphasis on development and growth fit with performance reviews?

Evaluating an employee’s previous performance is only half the battle. The true focus is on understanding that employee’s key strengths and weaknesses so that these insights can inform further development,[essential skills](https://www.phoenix.edu/articles/hr/essential-hr-skills-for-todays-workforce.html)building and overall personal growth.

The traditional approach involves the use of relative ratings, where employees are ranked and compared with one another. For example, companies might categorize employees in tiers such as the top 10%, bottom 20% or mid 70%. However, the modern approach focuses more on helping employees see where they stand and fostering development based on individual strengths and weaknesses.

Companies should identify and evaluate the underlying factors such as mindset, work environment and skills gaps that contribute to an employee’s performance. Understanding these factors can help managers establish a baseline for assessing strengths and pinpointing opportunities for employee development.

## What are best practices for implementing modern performance reviews?

Traditional performance assessments no longer work in modern-day workplaces. Today, more people seek flexible work arrangements or rewarding roles. For many younger workers, a job is no longer just a job. Practical steps to transition from traditional to modern performance assessments include:

- **Review more often**: Employers should check in with employees often and discuss performance more than once or twice a year.
- **Establish clear and flexible expectations**: Starting the year with measurable goals and clear expectations keeps the review process and employee performance centered on future development. Goals and expectations should be both flexible and transparent.
- **Keep it simple**: With continuous feedback, the process should be as simple as possible. There’s no need for extensive questions and forms that can potentially slow down operations.
- **Include self-evaluations and solicited feedback**: Self-evaluations can give employees an idea of which goals they want to achieve and which skills they want to develop for the year. Quarterly self-evaluations can keep employees engaged in their progress throughout the year.
- **Ditch yearly merit increases**: When employees prioritize bonuses and incentives tied to yearly performance assessment, they tend to focus less on growth and future development. Incentives should be announced quarterly or throughout the year.
- **Utilize generative AI**: AI tools can help management set goals, draft performance assessments and create communications that draw on input from various sources. These tools can help save time but should be used with diligent human oversight to avoid errors.

### How should managers prepare for new employee performance review processes?

When companies roll out modern performance assessment processes, managers and teams should receive training to understand the link between the reviews and broader organizational strategies and HR initiatives.

They should also know how to properly prepare for performance evaluations. This can include how to establish the right tone for a productive conversation, how to foster two-way communication, how to provide constructive feedback and how to document reviews and follow up with employees as necessary.

### How can companies measure whether modern performance reviews work?

To maintain an agile workforce, companies should revisit their current performance evaluation systems. Areas to look at include performance gaps, team improvement, morale and whether there’s a need for cross-functional training. Additionally, companies should consider how easily a performance management system collects and compiles data.

## Learn more about HR concepts like performance reviews

Interested in learning more about performance reviews and other HR concepts? University of Phoenix offers online degrees including:

- [Master of Science in Industrial-Organizational Psychology](https://www.phoenix.edu/online-psychology-degrees/industrial-organizational-psychology-masters-degree.html)
- [Human Resource Management Certificate (Undergraduate)](https://www.phoenix.edu/online-business-certificates/human-resource-management.html)
- [Graduate Human Resource Management Certificate](https://www.phoenix.edu/online-business-certificates/graduate-human-resource-management.html)
- [Bachelor of Science in Industrial-Organizational Psychology](https://www.phoenix.edu/online-psychology-degrees/industrial-organizational-psychology-bachelors-degree.html)

To[request more info](https://www.phoenix.edu/request/request-information)about these online degrees, reach out to University of Phoenix.

Read more articles like this:

[What Is Performance Management? Online Degrees May 18, 2023 • 7 minutes](/articles/hr/what-is-performance-management)[Essential HR Skills Online Degrees September 10, 2025 • 8 minutes](/articles/hr/essential-hr-skills-for-todays-workforce)[Which HR Certification to Pursue? Online Degrees February 10, 2023 • 4 minutes](/articles/hr/which-hr-certification-should-you-pursue)
### ABOUT THE AUTHOR

Dillon Price is a detail-oriented writer with a background in legal and career-focused content. He has written and edited blogs for dozens of law firms, as well as Law.com. Additionally, he wrote numerous career advice articles for Monster.com during the company’s recent rebranding. Dillon lives in Western Massachusetts and stays in Portugal each summer with his family. 

### ABOUT THE REVIEWER

Currently Dean of the College of Business and Information Technology, Kathryn Uhles has served University of Phoenix in a variety of roles since 2006. Prior to joining University of Phoenix, Kathryn taught fifth grade to underprivileged youth in Phoenix.

This article has been vetted by University of Phoenix's editorial advisory committee.   
[Read more about our editorial process.](/blog/editorial-process.html)

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