Why University of Phoenix is teaching out its students
University of Phoenix once had hundreds of locations across the United States. Why is the University teaching students out of its physical classrooms?
In short, the University of Phoenix is evolving to keep up with the times. It isn’t closing but is instead pivoting to a nearly 100 percent remote model instead. This isn’t a surprise, given the University’s track record as a leader in remote education. It offered remote correspondence courses as far back as the 1980s and embraced digital learning in the 1990s long before traditional universities moved online.
University of Phoenix says student preferences, flexibility and affordability were the driving forces behind its decision to go remote.
Students prefer virtual learning options
It’s difficult for adult learners to attend class in person, so the shift to remote learning makes sense for the University’s students. “It’s not super-surprising considering that we predominantly serve adults 35 and older. They’re working full time, they tend to have dependents; we predominantly serve women. And so online learning, it’s just more convenient,” Smiley explained.
The University spoke to its students and learned that the vast majority prefer virtual learning. Ninety-seven percent of University of Phoenix students prefer to take classes online, so it didn’t make sense to continue maintaining physical campuses.
University of Phoenix was designed to serve the needs of nontraditional learners. By embracing a nearly 100% percent remote model, the University can offer unparalleled flexibility to students, which makes it a more competitive option for prospective students.
Virtual learning offers more flexibility and time savings. Since there’s no need to commute between school, work and home, students can easily carve out more time for the things that matter most.
Affordability, both for students and the University
Remote learning is a cost-cutting measure that’s beneficial to both students and the University. During a time of historic costs and inflation, virtual learning helps University of Phoenix better manage its expenses and tuition costs so it can be affordable for students. University of Phoenix students also save money on gas, parking and vehicle maintenance, so it’s a win-win.