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Alumna evolves from a career in social media to a calling in social empowerment

Coming from a family rooted in small business ownership, Jennifer Maggiore, University of Phoenix alumna (BS in Business Marketing, 2005), knew from a young age that no matter what she ended up doing, she was going to be the boss.

“I probably always knew that I was not going to be someone’s employee,” she says with a laugh. “[As an employee] I was that person who would get in there and ask questions and say, ‘Show me.’ Whatever I was doing, I was going to be the master of my domain.”

As it turns out, Maggiore has mastered many domains since graduating from University of Phoenix: She founded the award-winning social media consultancy firm Red Balloon; became a recognized thought leader and speaker who shares career and life insights with numerous organizations; is a blogger and podcaster; and was one of The Arizona Republic’s Top 35 Women Entrepreneurs Under 35 in 2011.

The start of something new

Today, Maggiore runs Catalyst Branding and Business Consulting, where she focuses on empowering female entrepreneurs to grow their businesses. As a consultant, Maggiore helps clients clarify goals, create plans and find solutions — all with a focus on holistic well-being and “sane, enjoyable growth.”

Although officially founded in 2018, the idea for Catalyst is now almost half a decade old. It comes from a time when Maggiore, feeling “isolated and alone” as an entrepreneur, joined a handful of women’s entrepreneur groups.

“Suddenly, I found this group of women and after working with them for some time, I thought, ‘I am passionately on fire to serve this community,’” she says. “And from there, I could see that this was really my calling. That was the beginning of Catalyst.”