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Family, Community, and Media Relations




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Please Note: Attendance and participation are mandatory in all University courses, and specific requirements may differ by course. If attendance requirements are not met, a student may be removed from the course. Please review the Course Attendance Policy in the Catalog for more information.

University of Phoenix reserves the right to modify courses. While widely available, not all programs are available to residents of all states. Please check with a University Enrollment Representative.

Course level: EDU Graduate

This course focuses on the role of the school principal as a catalyst for developing and maintaining collaboration with families, business and community groups, and the media to support a school’s vision and programs. Candidates analyze the research on school and community relations and its implications for their particular school. They also examine ways of learning about the nature of community resources, interests, and needs; establishing reciprocal relationships; the use of conflict resolution and decision making tools; and ethical issues when working with families, business, community, and media groups. In addition, candidates plan a social action project that involves school, families, community, and the media.   This course is not available for enrollment to residents of Arkansas, California, Connecticut, Georgia, Indiana, Iowa, Kansas, Kentucky, Massachusetts, Minnesota, Missouri, New York, South Dakota, Utah, Washington, Wyoming, and individuals who reside outside the United States.


This graduate level course requires proof of completion of a Bachelor's degree. Be prepared to provide documentation during the checkout process.

What you'll learn

Course skills and outcomes

Week 1

  • Examine the evolution of school leadership between school and community.
  • Create a personal vision of reciprocal family, school, and community partnerships and collaborations.

Week 2

  • Synthesize current research findings on school and community relations.
  • Analyze the implications of the research for a specific school context.
  • Assess the demographics, dynamics, issues, and trends of a diverse school community and the implications for partnerships and collaborations.

Week 3

  • Analyze models and processes for involving diverse families and the school community in informing and affirming a school’s vision, in problem-solving issues, and in decision making to improve student achievement.
  • Examine the role of the principal in developing and maintaining collaborations with families and the school community.
  • Identify opportunities for establishing connections between a school and its families and community groups.

Week 4

  • Describe ethical issues to consider when working with families and community groups.
  • Identify community resources, including youth services, to support student achievement, solve school problems, and achieve school goals.
  • Develop a multifaceted plan that enables the community and school to serve each other to develop relevant and needed services.

Week 5

  • Examine a school’s current partnerships with business groups in the community.
  • Identify opportunities for establishing partnerships with community businesses.
  • Describe ethical issues to consider when working with business groups.
  • Analyze the use of business resources to support student achievement, solve school problems, and achieve school goals.
  • Create a process for building and maintaining a reciprocal partnership with community businesses.

Week 6

  • Examine the importance of establishing effective media relations.
  • Examine the nature of public relations, marketing concepts, and the ways in which marketing principles may ensure the responsiveness of educational services to local needs.
  • Propose strategies for developing reciprocal relationships with media groups.
  • Determine a multifaceted communication process to share a school’s vision, information, and accomplishments.
  • Create electronic forms of communication, such as a newsletter or an interactive school website.
  • Plan a social action project that involves school, families, community, and the media.


Why take courses at University of Phoenix

Accreditation that matters

We’ve been accredited by the Higher Learning Commission ( for more than 40 years.

Real-world instructors

Learn from instructors who bring an average of 25 years of working experience to the classroom.

Affordable and potentially reimbursable

Our tuition and fees are competitive and fixed. Also, check to see if your employer will cover you for this course.

Next Steps

Start a conversation about your future with an enrollment representative today.

Start a conversation about your future with an enrollment representative today.

Call (844) 937-8679

Transfer Credits

Credit Transfer

Credit Transfer

Need to transfer credits to another college or university?

Before you enroll in a course, check with your school of choice to make sure they will accept our transfer credits and to understand any requirements or limitations. Then you can complete your course, and request your official transcript be sent to your school. That’s it!

How to request your transcripts