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"Degrees & Programs"


Marketing Adult Education




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University of Phoenix reserves the right to modify courses. While widely available, not all programs are available to residents of all states. Please check with a University Enrollment Representative.

Course level: EDU Graduate

This course prepares graduate students to apply marketing principles to the roles they play as trainers and adult educators. Topics include the following: marketing basics, obtaining buy-in, market research, marketing strategies, communications, negotiation, and advocacy in education.


This graduate level course requires proof of completion of a Bachelor's degree. Be prepared to provide documentation during the checkout process.

What you'll learn

Course skills and outcomes

Defining Marketing and Functions in Adult Education

  • Explain the role of marketing in training and adult education.
  • Analyze the role of marketing in educators’ and trainers’ ability to recruit learners for training and adult education programs.
  • Explain components of a marketing and communication plan.
  • Demonstrate an understanding of the benefits of an integrated marketing campaign (IMC).
  • Define environmental factors and the role they play in program development.

Understanding Marketing Research

  • Develop awareness for the importance of market research in audience attitude and change.
  • Describe the tools used to gather marketing research.
  • Demonstrate an understanding of using marketing research to identify trends in training and adult education programs.
  • Demonstrate an understanding of using marketing research to identify internal and external training opportunities.
  • Identify target audiences in marketing training and adult education programs.

Developing Marketing Strategies

  • Define and describe marketing strategies to increase enrollment in training or adult education programs.
  • Identify strategies for developing program goals and objectives.
  • Develop a value proposition.
  • Describe ways to differentiate and position adult education programs.

Creating Persuasive and Promotional Messages

  • Identify factors of the communication process.
  • Describe an effective strategy for developing effective promotional and persuasive messages.
  • Examine tools available for delivering promotional and persuasive messages.
  • Propose communication channels for delivering promotional and persuasive messages.

Employing Communication and Negotiation Skills

  • Assess effectiveness of communication and negotiation skills oral and written.
  • Develop competencies in presentations and technology in marketing.
  • Explain the ways a trainer or educator internally markets a training or adult education program.
  • Identify the electronic media available for promoting training programs and discuss benefits of communicating through social media.
  • Describe the role of blogging and micro-blogging and podcasting in marketing training programs.

Trends Influencing Advocacy in Adult Education and Training

  • Identify diversity and multicultural issues in the organization that play a role in marketing training programs.
  • Define ethical issues in the field of marketing adult education and training, and develop a personal code of ethics relative to marketing training programs.
  • Identify trends in social responsibility, and address how trends would affect training programs.


Why take courses at University of Phoenix

Accreditation that matters

We’ve been accredited by the Higher Learning Commission ( for more than 40 years.

Real-world instructors

Learn from instructors who bring an average of 25 years of working experience to the classroom.

Affordable and potentially reimbursable

Our tuition and fees are competitive and fixed. Also, check to see if your employer will cover you for this course.

Next Steps

Start a conversation about your future with an enrollment representative today.

Start a conversation about your future with an enrollment representative today.

Call (844) 937-8679

Transfer Credits

Credit Transfer

Credit Transfer

Need to transfer credits to another college or university?

Before you enroll in a course, check with your school of choice to make sure they will accept our transfer credits and to understand any requirements or limitations. Then you can complete your course, and request your official transcript be sent to your school. That’s it!

How to request your transcripts