aet552 | Graduate
Marketing Adult Education
This graduate-level course is 6 To enroll, speak with an Enrollment Representative.
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Understanding Marketing Research
- Develop awareness for the importance of market research in audience attitude and change.
- Demonstrate an understanding of using marketing research to identify trends in training and adult education programs.
- Demonstrate an understanding of using marketing research to identify internal and external training opportunities.
- Identify target audiences in marketing training and adult education programs.
- Describe the tools used to gather marketing research.
Developing Marketing Strategies
- Define and describe marketing strategies to increase enrollment in training or adult education programs.
- Develop a value proposition.
- Describe ways to differentiate and position adult education programs.
- Identify strategies for developing program goals and objectives.
Defining Marketing and Functions in Adult Education
- Demonstrate an understanding of the benefits of an integrated marketing campaign (IMC).
- Define environmental factors and the role they play in program development.
- Explain the role of marketing in training and adult education.
- Analyze the role of marketing in educatorsâ and trainersâ ability to recruit learners for training and adult education programs.
- Explain components of a marketing and communication plan.
Trends Influencing Advocacy in Adult Education and Training
- Identify trends in social responsibility, and address how trends would affect training programs.
- Identify diversity and multicultural issues in the organization that play a role in marketing training programs.
- Define ethical issues in the field of marketing adult education and training, and develop a personal code of ethics relative to marketing training programs.
Creating Persuasive and Promotional Messages
- Identify factors of the communication process.
- Describe an effective strategy for developing effective promotional and persuasive messages.
- Examine tools available for delivering promotional and persuasive messages.
- Propose communication channels for delivering promotional and persuasive messages.
Employing Communication and Negotiation Skills
- Assess effectiveness of communication and negotiation skills oral and written.
- Develop competencies in presentations and technology in marketing.
- Explain the ways a trainer or educator internally markets a training or adult education program.
- Identify the electronic media available for promoting training programs and discuss benefits of communicating through social media.
- Describe the role of blogging and micro-blogging and podcasting in marketing training programs.
Please ask about these special rates:
Teacher Rate: For some courses, special tuition rates are available for current, certified P-12 teachers and administrators. Please speak with an Enrollment Representative today for more details.
Military Rate: For some courses, special tuition rates are available for active duty military members and their spouses. Please speak with an Enrollment Representative today for more details.
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