brm216 | undergraduate

Introduction To The Retail Industry

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This course provides students with an overview of the retail industry. Topics include an examination of basic principles and terminology, the types of retailers, key drivers and trends, the importance of customer-facing activities, and exploring the current issues facing retailers, such as customer relationship management, industry consolidation, and dynamic changes in multichannel promotion through social media and website offerings. As a broad survey of the industry, this course provides you with a framework and set of concepts that will support the remainder of your core courses.

This undergraduate-level course is 5 This course is available to take individually or To enroll, speak with an Enrollment Representative.

Course details:

Credits: 3
Continuing education units: XX
Professional development units: XX
Duration: 5

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    Strategic Retail Planning and Marketing

    • Explain market segmentation and its impact on marketing strategy.
    • Discuss the strategic planning process.
    • Demonstrate an understanding of the 5 P’s of retailing and how they relate to strategic planning and marketing.

    Importance of Quality Customer Service

    • Define customer service.
    • Examine the role of customer service in creating a competitive advantage.
    • Integrate excellent customer service in a retail setting.

    Store Operations

    • Examine the basic functions of loss prevention, inventory control, safety, and merchandising.
    • Describe the basics of retail math.
    • Define retail logistics (supply chain management) and the impact it has at the store level.

    Introduction to Retailing

    • Explain the term retailing and various terminology used within retail.
    • Describe the retail environment and how demographic, socio-economic, and lifestyle trends influence consumer purchases.
    • Evaluate how retailers are responding to changing consumers and their buying habits.
    • Explain the role of government in shaping retail development.

    Retail Organizations and Formats

    • Compare the different types of retailing.
    • Examine the dynamics of retail competition.
    • Discuss the growth of omnichannel and e-commerce markets.
    • Identify the attributes of successful online retailers.
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    Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.