brm353 | undergraduate

Product And Brand Management

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This course presents an analysis of the goods and services lifecycle from conception to purchase. Upon completion of this course, students will be prepared to design and implement successful product development strategies that deliver value to consumers.

This undergraduate-level course is 5 weeks This course is available to take individually or To enroll, speak with an Enrollment Representative.

Course details:

Credits: 3
Continuing education units: XX
Professional development units: XX
Duration: 5 weeks

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    Global and Ethical Considerations

    • Analyze the impact of globalization on products and brands.
    • Alter brands and products to meet the needs of global markets.
    • Identify ethics, legal, and social implications of products and brand messages.

    Fundamentals of Product and Brand Management

    • Differentiate between product and brand management.
    • Explain the relationship between and impact of products on brands and brands on products.
    • Compare and contrast merchandising techniques for tangible and service products.

    Successful Branding Techniques

    • Develop a brand.
    • Analyze the components that make a brand.

    Product Life-cycle Management

    • Develop a strategy for introducing a new product.
    • Analyze the impact of technology on product and brand development.
    • Describe techniques for managing products in the various stages of the product life-cycle.

    Managing Product Performance

    • Evaluate product performance.
    • Utilize marketing tools to improve product and brand performance.
    • Explain how to merchandise products and brands to maximize sales.
    • Develop strategies for enhancing tangible products by leveraging service products.
    Tuition for individual courses varies. For more information, please call or chat live with an Enrollment Representative.

    Please ask about these special rates:

    Teacher Rate: For some courses, special tuition rates are available for current, certified P-12 teachers and administrators. Please speak with an Enrollment Representative today for more details.

    Military Rate: For some courses, special tuition rates are available for active duty military members and their spouses. Please speak with an Enrollment Representative today for more details.

    The University of Phoenix reserves the right to modify courses.

    While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Representative.

    Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.