brm353 | undergraduate
Product And Brand Management
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Fundamentals of Product and Brand Management
- Differentiate between product and brand management.
- Explain the relationship between and impact of products on brands and brands on products.
- Compare and contrast merchandising techniques for tangible and service products.
Successful Branding Techniques
- Develop a brand.
- Analyze the components that make a brand.
Product Life-cycle Management
- Develop a strategy for introducing a new product.
- Analyze the impact of technology on product and brand development.
- Describe techniques for managing products in the various stages of the product life-cycle.
Managing Product Performance
- Evaluate product performance.
- Utilize marketing tools to improve product and brand performance.
- Explain how to merchandise products and brands to maximize sales.
- Develop strategies for enhancing tangible products by leveraging service products.
Global and Ethical Considerations
- Analyze the impact of globalization on products and brands.
- Alter brands and products to meet the needs of global markets.
- Identify ethics, legal, and social implications of products and brand messages.
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