brm360 | undergraduate
Retail Data Analytics For Decision Making
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Strategic Retail and Analytics Overview
- Analyze the idea of retail analytics and its application to business.
- Examine strategic retail management.
Retail Analytics Information Gathering
- Analyze hard-core data analytics as it relates to retail.
- Create promotional strategies that influence consumer perception and trends.
- Analyze information gathering and processing as they relate to retail.
Analysis of Retail Consumer Data
- Compare the importance of demographic data, geography and household income in retail marketing decisions.
- Evaluate how retailers can best identify and understand consumer wants and needs.
- Examine how trading area analysis apply to the retail industry.
Retail Analytics and Marketing
- Analyze the elements of retail promotional strategy.
- Evaluate the effect of in-store marketing and presentation.
Retail Analytics in Relationship Building
- Apply the steps of building and sustaining relationships in retailing.
- Apply consumer behavior principles to loyalty marketing.
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