RETAIL DATA ANALYTICS FOR DECISION MAKING
Course level: "Upper Division"
"The business of retail has embraced big data in nearly all phases of planning. Some retail businesses exist only online, forgoing the traditional "brick and mortar" locations that dominate the industry. With the emergence of online shopping, businesses are recognizing the need to enhance their future growth by connecting with their consumers through digital channels. The retail analytics certificate emphasizes an understanding of Internet marketing, consumer behavior, web analytics, data analysis, inventory management, increased sales and anticipated trends. Upon completing this certificate, students will possess the knowledge and skills necessary to effectively manage a retail business using data analytics."
Purchase of LabPaq® Hands-on Lab Kits are required for this course.
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What you'll learn
What you’ll learn