brm360 | undergraduate

Retail Data Analytics For Decision Making

Explore by:

or call us at



The business of retail has embraced big data in nearly all phases of planning. Some retail businesses exist only online, forgoing the traditional "brick and mortar" locations that dominate the industry. With the emergence of online shopping, businesses are recognizing the need to enhance their future growth by connecting with their consumers through digital channels. The retail analytics certificate emphasizes an understanding of Internet marketing, consumer behavior, web analytics, data analysis, inventory management, increased sales and anticipated trends. Upon completing this certificate, students will possess the knowledge and skills necessary to effectively manage a retail business using data analytics.

This undergraduate-level course is 5 This course is available to take individually or To enroll, speak with an Enrollment Representative.

Course details:

Credits: 3
Continuing education units: XX
Professional development units: XX
Duration: 5

topic title goes here

    Retail Analytics Information Gathering

    • Analyze hard-core data analytics as it relates to retail.
    • Create promotional strategies that influence consumer perception and trends.
    • Analyze information gathering and processing as they relate to retail.

    Analysis of Retail Consumer Data

    • Compare the importance of demographic data, geography and household income in retail marketing decisions.
    • Evaluate how retailers can best identify and understand consumer wants and needs.
    • Examine how trading area analysis apply to the retail industry.

    Retail Analytics and Marketing

    • Analyze the elements of retail promotional strategy.
    • Evaluate the effect of in-store marketing and presentation.

    Retail Analytics in Relationship Building

    • Apply the steps of building and sustaining relationships in retailing.
    • Apply consumer behavior principles to loyalty marketing.

    Strategic Retail and Analytics Overview

    • Examine strategic retail management.
    • Analyze the idea of retail analytics and its application to business.
    Tuition for individual courses varies. For more information, please call or chat live with an Enrollment Representative.

    Please ask about these special rates:

    Teacher Rate: For some courses, special tuition rates are available for current, certified P-12 teachers and administrators. Please speak with an Enrollment Representative today for more details.

    Military Rate: For some courses, special tuition rates are available for active duty military members and their spouses. Please speak with an Enrollment Representative today for more details.

    The University of Phoenix reserves the right to modify courses.

    While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Representative.

    Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.