bsa550 | Graduate

Customer Relationship Management

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This course provides a foundational workshop on customer relationship management (CRM), which is a major component of organizational business intelligence (BI). This course will help you prepare to take the Oracle Business Intelligence Applications 7 for CRM Essentials certification (1Z0-524). This certification identifies professionals skilled in implementing solutions based on Oracle Business Intelligence Applications for CRM source systems. The certification covers such topics as Oracle BI applications and business intelligence, BI architecture, security, data warehouse, project planning and deployment, and Siebel CRM.

This graduate-level course is 6 To enroll, speak with an Enrollment Representative.

Course details:

Credits: 3
Continuing education units: XX
Professional development units: XX
Duration: 6

topic title goes here

    Business Intelligence Overview

    • Investigate Business Intelligence (BI) drivers and challenges.
    • Examine BI applications.
    • Create a business case for BI.

    BI Architecture

    • Examine the major components of the Oracle® BI applications architecture.
    • Create an OBIEE (Oracle® Business Intelligence Enterprise Edition) dashboard mockup.
    • Identify the relationships among BI applications components.

    Oracle® BI Application: Data Warehouse

    • Investigate data warehouse drivers and challenges.
    • Investigate the guiding principles of data warehouse architecture.
    • Construct a data warehouse repository.

    Oracle® BI Application: CRM

    • Create a CRM data model.
    • Investigate sales, service, and contact center analytics.
    • Investigate customer relationship management (CRM) drivers and challenges.

    Project Planning and Deployment

    • Examine BI application customizations methods and issues.
    • Investigate BI project planning and deployment methodologies.
    • Create a deployment plan.

    BI Futures

    • Examine the future of BI.
    • Investigate BI best practices.
    • Formulate a BI/CRM implementation plan.
    Tuition for individual courses varies. For more information, please call or chat live with an Enrollment Representative.

    Please ask about these special rates:

    Teacher Rate: For some courses, special tuition rates are available for current, certified P-12 teachers and administrators. Please speak with an Enrollment Representative today for more details.

    Military Rate: For some courses, special tuition rates are available for active duty military members and their spouses. Please speak with an Enrollment Representative today for more details.

    The University of Phoenix reserves the right to modify courses.

    While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Representative.

    Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.