bscom268 | undergraduate
Foundations Of Mass Communication
This undergraduate-level course is 5 To enroll, speak with an Enrollment Representative.
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Mass Media Issues
- Compare and contrast authoritarian and libertarian styles of mass media.
- Explain the interaction between mass media and government.
- Analyze the effects of mass media messages on society.
Law and Ethics in the Mass Media
- Identify laws that apply to mass media.
- Explain how laws affect mass media.
- Analyze ethical issues in mass media.
- Examine differences between countries with free and controlled mass media.
Types of Media
- Identify the roles of the mass media industry.
- Describe the historical and contemporary roles of print, electronic, and digital media in society.
- Analyze the influence of new technology on print media.
- Explain how technological transitions shape electronic and digital media.
- Examine the effect of convergence in the radio, music, television, and motion picture industries.
- Analyze the influence of digital technology on literature, music, sports, and other entertainment genres.
Mass Media Messages
- Analyze the influence of new technology on advertising and news reporting techniques.
- Identify the role of mass media in distributing public relations messages.
- Describe research methods applied in mass communication.
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