bscom268 | undergraduate

Foundations Of Mass Communication

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This course surveys the basic theories of mass communication. Ethical and related problems of mass communication will be studied from contemporary and historical viewpoints. The course will encourage a critical analysis of the performance of mass media.

This undergraduate-level course is 5 To enroll, speak with an Enrollment Representative.

Course details:

Credits: 3
Continuing education units: XX
Professional development units: XX
Duration: 5

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    Mass Media Issues

    • Compare and contrast authoritarian and libertarian styles of mass media.
    • Explain the interaction between mass media and government.
    • Analyze the effects of mass media messages on society.

    Law and Ethics in the Mass Media

    • Identify laws that apply to mass media.
    • Explain how laws affect mass media.
    • Analyze ethical issues in mass media.
    • Examine differences between countries with free and controlled mass media.

    Types of Media

    • Identify the roles of the mass media industry.
    • Describe the historical and contemporary roles of print, electronic, and digital media in society.
    • Analyze the influence of new technology on print media.

    Entertainment Media

    • Explain how technological transitions shape electronic and digital media.
    • Examine the effect of convergence in the radio, music, television, and motion picture industries.
    • Analyze the influence of digital technology on literature, music, sports, and other entertainment genres.

    Mass Media Messages

    • Analyze the influence of new technology on advertising and news reporting techniques.
    • Identify the role of mass media in distributing public relations messages.
    • Describe research methods applied in mass communication.
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    Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.