bscom300 | undergraduate
Advertising And The Media
This undergraduate-level course is 5 To enroll, speak with an Enrollment Representative.
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Crafting the Message
- Compare the different types of print, electronic, and digital media in advertising and message delivery.
- Explain the steps in managing the television, radio, and print production and creative processes.
- Differentiate message strategy from advertising strategy.
- Determine when and how to use the different types of advertising mediums to support an organizationâs goals.
Evaluating Advertising Messages
- Explain how values are conveyed through marketing and advertising messaging.
- Identify the ways in which advertising reflects the social values of a company or organization
- Create an electronic advertisement.
Ethics, Regulation, and the Future of Advertising
- Summarize ethical principles as they relate to advertising and media.
- Outline the important laws, rules, and regulations that inform advertising in the United States.
- Examine how ethics are used to influence advertising.
- Demonstrate the effectiveness use of media convergence in contemporary advertising.
What is Advertising?
- Identify the trends that characterize modern mass media.
- Distinguish advertising from other forms of marketing communications.
- Determine the effect of media technologies on culture and society, considering how this may have changed or remained consistent throughout history.
- Describe the technological, economic, and social forces that are transforming mass media.
Consumer Behavior and Advertising Strategies
- Summarize steps in advertising research.
- Describe how to use advertising strategies to impact consumer behavior.
- Explain integrated marketing communication (IMC) and how it is used in modern advertising.
- Identify the characteristics of effective advertising campaigns.
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