bscom324 | undergraduate

Communication Research

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About:

This course focuses on the research methods employed in the communication discipline and enhancing the understanding of credible sources and accurate information. Students will learn of the most frequently applied components of communication research. Topics may include descriptive statistics, sampling, measures, research design, methodologies and content analysis.

This undergraduate-level course is 5 This course is available as part of a degree or certificate program. To enroll, speak with an Enrollment Representative.

Course details:

Credits: 3
Continuing education units: XX
Professional development units: XX
Duration: 5

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    Measurement, Statistics and Sampling

    • Evaluate the validity of conclusions presented in research reports.
    • Explain basic descriptive and inferential statistics.
    • Explain the concepts of reliability and validity and how they are assessed.
    • Develop research studies using relevant and credible databases, research, and theory.

    Research Methods Overview, Ethics and Bibliographic Research

    • Explain how personal biases and ethical responsibilities may shape aspects of communication research.
    • Differentiate between empirical, rhetorical, critical, and interpretive approaches to research.
    • Formulate testable research hypotheses.

    Surveys, Experiments, Ethnography and Observation

    • Demonstrate how research design and research questions relate.
    • Interpret qualitative and quantitative research results.
    • Compare specific research methods such as surveys, experiments, ethnography, and observation.
    • Distinguish between qualitative and quantitative methods
    • Articulate strengths and limitations of various research designs.

    Content Analysis and Rhetorical and Critical Analyses

    • Conduct a research study.
    • Compare research methods.
    • Address research questions and hypotheses using content analysis.

    Writing and Presenting Research, Consulting and Writing, and Final Presentations

    • Generate a professional research report.
    • Apply best practices to presentations.
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    Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.