bscom386 | undergraduate
This undergraduate-level course is 5 To enroll, speak with an Enrollment Representative.
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Linking Sales Promotion and Marketing Strategy
- Apply the basic steps in a sales promotion and marketing product strategy.
- Relate sales tactics to the marketing process.
- Determine the role of sales promotion in an organizationâs integrated marketing program.
- Identify how the elements of integrated marketing communications interact to create an effective selling environment.
Developing a Customer Strategy
- Describe the role of consumer behavior in sales.
- Determine customer needs using a consultative questioning strategy.
- Develop effective sales strategies for B2C and B2B.
- Apply customer strategies to various buyer types.
Communicating Through The Sales Process
- Discuss the various influences that shape customer buying decisions.
- Assess customer needs and concerns.
- Describe the different customer communication styles and best approaches for each.
- Develop a presentation strategy.
Ethics in Sales Communications
- Analyze the influence of ethics in selling.
- Discuss factors that influence the ethics of salespeople
The Role of Communication Styles in Selling Relationships
- Explain what makes for a strong or what makes for a weak salesperson.
- Define the difference between B2C and B2B sales.
- Describe the different communication styles in selling relationships.
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Teacher Rate: For some courses, special tuition rates are available for current, certified P-12 teachers and administrators. Please speak with an Enrollment Representative today for more details.
Military Rate: For some courses, special tuition rates are available for active duty military members and their spouses. Please speak with an Enrollment Representative today for more details.
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