bscom410 | undergraduate

Media And Society

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The development and evolution of contemporary society have become inextricably intertwined with the development and use of electronic media within the past 100 years. This course explores the complex interactions involving society, information, communication, and the electronic media. Controversial topics that media have brought to the fore, and in some cases caused, will be highlighted.

This undergraduate-level course is 5 To enroll, speak with an Enrollment Representative.

Course details:

Credits: 3
Continuing education units: XX
Professional development units: XX
Duration: 5

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    Media Effects, Influence, and Societal Value

    • Assess the value of a media literacy strategy and core guidelines for development.
    • Analyze media effects and their impact on knowledge and beliefs.
    • Explain the process of media effects and influence.

    Media Literacy, Information Processing, and Society

    • Summarize the meaning of media literacy and its impact.
    • Explain the advantages and disadvantages of automatic information processing.
    • Describe information processing and how meaning is assigned.

    Mass Media and Audiences

    • Define mass media and its effects on audiences.
    • Explain why mass media views children as a special audience.
    • Summarize the five stages of mass media development.

    Media Economics, Content, and News

    • Determine media producers’ strategies, agendas, and the value of content.
    • Assess how reality is portrayed in media.
    • Assess the difference between traditional and nontraditional news outlets.
    • Explain the criteria by which to determine the quality of news.

    Storytelling, Channels, and Social Issues

    • Describe the general storytelling formula used within the media.
    • Assess controversial content and its relation to cultural values.
    • Determine the process of advertising campaign strategies.
    • Assess interactive media platforms, including the benefits and risks.
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