BSCOM/470
Marketing and Sales Message Management
3 credits
Total credits
5 weeks
Course length
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Course level: Upper Division
This course focuses on bridging the gap between sales and marketing communications through the use of customer message management. Topics covered in this course include creating a sense of value for customers, the development of marketing communications campaigns, the integration of the sales cycle and marketing communications, the use of a single voice to customers across all selling touch-points, and the ethical considerations associated with customer message management.