bus502 | Graduate
The External Factors That Impact Business
This graduate-level course is 6 weeks To enroll, speak with an Enrollment Representative.
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The Global Business Environment and Global Ethics
- Identify the various organizations and agreements that govern international trade.
- Differentiate between global ethics, laws, and corporate social responsibility.
- Define the various forms of economic protectionism related to international trade.
- Differentiate between secondary and primary research.
- Identify the various forms of primary data collection.
- Design a market research study.
Environmental Scanning and Strategy Formulation
- Apply a SWOT analysis and Porterâs 5 Competitive Forces to analyze the internal and external environment of a business.
- Define Porterâs three generic strategies, the three Directional or Grand strategies, and the BCG Growth-Share Matrix.
- Identify various functional strategies that can be used to achieve organizational goals and objectives.
Strategy Implementation and Controls
- List the stages of corporate development and the structure that characterizes each stage.
- Identify the principles and practices behind process reengineering and Total Quality Management.
- Design an action plan that meets the strategic direction.
- Assess performance based on various measurements.
Positioning, Product Development, and Pricing
- Apply a segmentation model to create a target market.
- Develop a positioning statement for a selected target market.
- Explain the product life cycle and the objectives and strategies for each stage.
- Identify the factors that affect a firmâs pricing decisions.
Distribution Channels, Promotion, and Consumer Behavior
- Describe the different types of organizations that work together in a supply chain.
- Compare the different methods of promotion.
- Analyze how organizations build strong customer relationships and customer value through marketing.
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