bus502 | Graduate

The External Factors That Impact Business

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This course examines the functions and issues that business managers need to address in order to compete in an increasingly global market. Topics include an overview of the global environment of business, doing business ethically, quantitative research, business strategy, and marketing.

This graduate-level course is 6 weeks To enroll, speak with an Enrollment Representative.

Course details:

Credits: 3
Continuing education units: XX
Professional development units: XX
Duration: 6 weeks

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    The Global Business Environment and Global Ethics

    • Identify the various organizations and agreements that govern international trade.
    • Differentiate between global ethics, laws, and corporate social responsibility.
    • Define the various forms of economic protectionism related to international trade.

    Market Research

    • Differentiate between secondary and primary research.
    • Identify the various forms of primary data collection.
    • Design a market research study.

    Environmental Scanning and Strategy Formulation

    • Apply a SWOT analysis and Porter’s 5 Competitive Forces to analyze the internal and external environment of a business.
    • Define Porter’s three generic strategies, the three Directional or Grand strategies, and the BCG Growth-Share Matrix.
    • Identify various functional strategies that can be used to achieve organizational goals and objectives.

    Strategy Implementation and Controls

    • List the stages of corporate development and the structure that characterizes each stage.
    • Identify the principles and practices behind process reengineering and Total Quality Management.
    • Design an action plan that meets the strategic direction.
    • Assess performance based on various measurements.

    Positioning, Product Development, and Pricing

    • Apply a segmentation model to create a target market.
    • Develop a positioning statement for a selected target market.
    • Explain the product life cycle and the objectives and strategies for each stage.
    • Identify the factors that affect a firm’s pricing decisions.

    Distribution Channels, Promotion, and Consumer Behavior

    • Describe the different types of organizations that work together in a supply chain.
    • Compare the different methods of promotion.
    • Analyze how organizations build strong customer relationships and customer value through marketing.
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