com450 | undergraduate
Ethics And Communication
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Ethics, Public Relations, and Public Affairs
- Assess the influence of ethics and social responsibility on public relations.
- Explain the manipulation of public perception through public relations.
- Evaluate the issue of conflicting loyalties in business and political communication.
Ethics and Entertainment
- Describe the tension between artistic, commercial, and ethical demands in the entertainment industry.
- Explain what media content should be censored and by whom.
Ethics and Journalism
- Analyze the conflict between the public’s right to know and an individual’s right to privacy.
- Contrast ethically responsible and irresponsible news reporting.
- Identify the role of ethics in professional communications.
- Summarize common models of ethical decision making.
- Apply an ethical decision-making model to an ethical problem related to communication.
Ethics and Advertising
- Describe the positive and negative aspects of advertising.
- Analyze ethical issues in the advertising of products and services.
- Evaluate the advertising of products and services.
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