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Course level: Graduate
This course prepares graduate students to apply written and oral communication principles to the roles they play as managers. Students will learn how to persuade a variety of stakeholders to commit to a proposal. Other topics include the role of perception in communication techniques, aligning communication to an audience, business justifications, presenting data, and ethics in organizational communications. This course is not available for enrollment to residents of Missouri.
What you'll learn
What you’ll learn
- Differentiate between styles of communication.
- Explain the business communication process.
- Identify internal and external stakeholders for persuasive communications.
- Differentiate between types of audiences.
- Analyze audience perceptions and needs.
- Determine a communication strategy based on corporate culture, values, and ethics of organizations.
- Select appropriate communication channels.
- Create internal and external persuasive communications.
- Use research to support persuasive business communications.
- Evaluate messages for noise.
- Evaluate the effectiveness of consultant communications.
- Design persuasive communications.
- Present data to various stakeholders using appropriate channels.