com539 | Graduate
Communications: Selling And Customer Engagement
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Being a Sales Manager and Leader
- Examine the importance of recruiting, training, coaching, and assessing a sales force.
- Create a plan to develop a successful sales team.
- Assess the different types of sales structures.
Characteristics and Skills of a Professional Sales Person
- Describe the development of the sales process.
- Explain the relationship of different communication styles and adaptive selling techniques to personality and culture.
- Discuss the importance of trust and ethics in sales.
Persuasion and Negotiation
- Analyze the components of active listening as related to sales skills.
- Differentiate between persuasion and negotiation.
- Demonstrate techniques for transforming sales objections into sales opportunities.
- Use sales persuasion and influence to a successful sales experience.
The Sales Process
- Examine the uses of competitive analysis.
- Create a sales prospecting strategy and plan.
- Analyze the uses of Customer Relationship Management (CRM) systems.
Partnering and Relationship Sales
- Determine the relationship between sales and customer service.
- Examine the importance of follow up to the sales relationship.
- Explain the opportunities associated with the unhappy customer as part of the sales process.
Social Media and Sales
- Apply social media as a sales tool.
- Examine the use of analytics to identify trends.
- Evaluate the influence of negative social media.
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