COM/539
Communications: Selling and Customer Engagement
3 credits
Total credits
6 weeks
Course length
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Course level: Graduate
This course will introduce students to the fundamentals of the sales management process. Students will leverage their negotiation and persuasive communication skills in the development of a sales plan. Specific topics include an understanding of strategies for prospecting ethically based long-term relationship selling, proactive customer-focused selling techniques, and adaptive selling and active listening practices.