dha714 | Graduate

Health Care Marketing

Explore by:

or call us at

About:

About:

Survival of health care institutions is primarily dependent on how well marketing succeeds at acquiring market share. This course examines key marketing concepts within the health care industry. Learners will examine the financial success of health care institutions from a market share perspective including pricing, promotion, and distribution of services. Competency A: Analyze marketing principles relevant to health care. Competency B: Apply evidence-based research to assess internal and external health care marketing methods and opportunities. Competency C: Examine the role of strategic marketing in health care in acquiring and maintaining market share. Competency D: Analyze contemporary issues that affect health care marketing. Competency E: Produce effective marketing communication strategies for relevant stakeholders.

This graduate-level course is 8 weeks To enroll, speak with an Enrollment Representative.

Course details:

Credits: 3
Continuing education units: XX
Professional development units: XX
Duration: 8 weeks

topic title goes here

    Evidence-Based Market Research Strategies

    • Competency E: Produce effective marketing communication strategies for relevant stakeholders. [Wk 5]
    • Competency A: Analyze marketing principles relevant to health care. [Wk 5]
    • Competency B: Apply evidence-based research to assess internal and external health care marketing methods and opportunities. [Wk 5]
    • Competency C: Examine the role of strategic marketing in health care in acquiring and maintaining market share. [Wk 5]
    • Competency D: Analyze contemporary issues that affect health care marketing. [Wk 5]

    Strategic Planning in Health Care Marketing

    • Competency A: Analyze marketing principles relevant to health care. [Wk 6]
    • Competency B: Apply evidence-based research to assess internal and external health care marketing methods and opportunities. [Wk 6]
    • Competency C: Examine the role of strategic marketing in health care in acquiring and maintaining market share. [Wk 6]
    • Competency D: Analyze contemporary issues that affect health care marketing. [Wk 6]
    • Competency E: Produce effective marketing communication strategies for relevant stakeholders. [Wk 6]

    Market Definition and Marketing Principles

    • Competency D: Analyze contemporary issues that affect health care marketing. [Wk 3]
    • Competency A: Analyze marketing principles relevant to health care. [Wk 3]
    • Competency B: Apply evidence-based research to assess internal and external health care marketing methods and opportunities. [Wk 3]
    • Competency C: Examine the role of strategic marketing in health care in acquiring and maintaining market share. [Wk 3]
    • Competency E: Produce effective marketing communication strategies for relevant stakeholders. [Wk 3]

    Reading Week

    • Competency D: Analyze contemporary issues that affect health care marketing. [Wk 2]
    • Competency E: Produce effective marketing communication strategies for relevant stakeholders. [Wk 2]
    • Competency A: Analyze marketing principles relevant to health care. [Wk 2 ]
    • Competency B: Apply evidence-based research to assess internal and external health care marketing methods and opportunities. [Wk 2]
    • Competency C: Examine the role of strategic marketing in health care in acquiring and maintaining market share. [Wk 2]

    Relationship Marketing

    • Competency B: Apply evidence-based research to assess internal and external health care marketing methods and opportunities. [Wk 7]
    • Competency C: Examine the role of strategic marketing in health care in acquiring and maintaining market share. [Wk 7]
    • Competency D: Analyze contemporary issues that affect health care marketing. [Wk 7]
    • Competency E: Produce effective marketing communication strategies for relevant stakeholders. [Wk 7]
    • Competency A: Analyze marketing principles relevant to health care. [Wk 7]

    Communicating Contemporary Issues in Health Care Marketing

    • Competency A: Analyze marketing principles relevant to health care. [Wk 8]
    • Competency B: Apply evidence-based research to assess internal and external health care marketing methods and opportunities. [Wk 8]
    • Competency C: Examine the role of strategic marketing in health care in acquiring and maintaining market share. [Wk 8]
    • Competency D: Analyze contemporary issues that affect health care marketing. [Wk 8]
    • Competency E: Produce effective marketing communication strategies for relevant stakeholders. [Wk 8]

    Historical and Contemporary Views of Health Care Marketing

    • Competency A: Analyze marketing principles relevant to health care. [Wk 4]
    • Competency B: Apply evidence-based research to assess internal and external health care marketing methods and opportunities. [Wk 4]
    • Competency C: Examine the role of strategic marketing in health care in acquiring and maintaining market share. [Wk 4]
    • Competency D: Analyze contemporary issues that affect health care marketing. [Wk 4]
    • Competency E: Produce effective marketing communication strategies for relevant stakeholders. [Wk 4]
    Tuition for individual courses varies. For more information, please call or chat live with an Enrollment Representative.

    Please ask about these special rates:

    Teacher Rate: For some courses, special tuition rates are available for current, certified P-12 teachers and administrators. Please speak with an Enrollment Representative today for more details.

    Military Rate: For some courses, special tuition rates are available for active duty military members and their spouses. Please speak with an Enrollment Representative today for more details.

    The University of Phoenix reserves the right to modify courses.

    While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Representative.

    Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.