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"Degrees & Programs"


Health Care Marketing


Total credits


Course length

Please Note: Attendance and participation are mandatory in all University courses, and specific requirements may differ by course. If attendance requirements are not met, a student may be removed from the course. Please review the Course Attendance Policy in the Catalog for more information.

University of Phoenix reserves the right to modify courses. While widely available, not all programs are available to residents of all states. Please check with a University Enrollment Representative.

Course level: Graduate

Survival of health care institutions is primarily dependent on how well marketing succeeds at acquiring market share. This course examines key marketing concepts within the health care industry. Learners will examine the financial success of health care institutions from a market share perspective including pricing, promotion, and distribution of services. Competency A: Analyze marketing principles relevant to health care. Competency B: Apply evidence-based research to assess internal and external health care marketing methods and opportunities. Competency C: Examine the role of strategic marketing in health care in acquiring and maintaining market share. Competency D: Analyze contemporary issues that affect health care marketing. Competency E: Produce effective marketing communication strategies for relevant stakeholders.

What you'll learn

Course skills and outcomes

Reading Week

Reading Week

Market Definition and Marketing Principles

Historical and Contemporary Views of Health Care Marketing

Evidence-Based Market Research Strategies

Strategic Planning in Health Care Marketing

Relationship Marketing

Communicating Contemporary Issues in Health Care Marketing


Why take courses at University of Phoenix

Accreditation that matters

We’ve been accredited by the Higher Learning Commission ( for more than 40 years.

Real-world instructors

Learn from instructors who bring an average of 25 years of working experience to the classroom.

Affordable and potentially reimbursable

Our tuition and fees are competitive and fixed. Also, check to see if your employer will cover you for this course.

Next Steps

Start a conversation about your future with an enrollment representative today.

Start a conversation about your future with an enrollment representative today.

Call (844) 937-8679

Transfer Credits

Credit Transfer

Credit Transfer

Need to transfer credits to another college or university?

Before you enroll in a course, check with your school of choice to make sure they will accept our transfer credits and to understand any requirements or limitations. Then you can complete your course, and request your official transcript be sent to your school. That’s it!

How to request your transcripts