dmceu2010 | undergraduate

Mobile Marketing

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Many consumers are armed with their mobile device 24/7, and marketers are striving to capitalize on this technology. Mobile marketing provides consumers with just-in-time, personalized information about a company's goods and services and related promotions. In this course, students will explore the rapidly evolving mobile market and how organizations are using mobile marketing to expand their marketing strategies and engage with consumers anywhere, at any time. This course provides 0.4 continuing education units over one 4-hour workshop.

This undergraduate-level course is 1 week To enroll, speak with an Enrollment Representative.

Course details:

Credits: 0
Continuing education units: XX
Professional development units: XX
Duration: 1 week

topic title goes here

    Mobile Marketing

    • Identify how mobile marketing differs from traditional marketing
    • Describe the impact of mobile marketing on the marketing strategy
    • Describe considerations for responsive design on mobile devices
    • Determine ways to engage consumers using mobile marketing
    Tuition for individual courses varies. For more information, please call or chat live with an Enrollment Representative.

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    Teacher Rate: For some courses, special tuition rates are available for current, certified P-12 teachers and administrators. Please speak with an Enrollment Representative today for more details.

    Military Rate: For some courses, special tuition rates are available for active duty military members and their spouses. Please speak with an Enrollment Representative today for more details.

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    While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Representative.

    Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.