eda575ca | Graduate
Family, Community, And Media Relations
This graduate-level course is 6 This course is available as part of a degree or certificate program. To enroll, speak with an Enrollment Representative.
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Establishing Ongoing Relationships between Schools and the Media
- Determine a multifaceted communication process to share a school’s vision, information, and accomplishments
- Create electronic forms of communication such as a newsletter or an interactive school website
- Plan a social action project that involves school, families, community, and the media
- Examine the importance of establishing effective media relations
- Examine the nature of public relations, marketing concepts, and the ways in which marketing principles may ensure the responsiveness of educational services to local needs
- Propose strategies for developing reciprocal relationships with media groups
Changes in the Roles and Contexts of the School Principal
- Create a personal vision of reciprocal family, school, and community partnerships and collaborations
- Examine the evolution of school leadership
Understanding Community Interests and Needs
- Synthesize current research findings on school and community relations
- Analyze the implications of the research for a specific school context
- Assess the demographics, dynamics, issues, and trends of a diverse school community and the implications for partnerships and collaborations
Ongoing, Reciprocal Collaborations with Diverse Families and the School Community
- Analyze models and processes for involving diverse families and the school community in informing and in affirming a school’s vision, in problem-solving issues, and in decision-making to improve student achievement
- Examine the role of the principal in developing and in maintaining collaborations with families and the school community
- Identify opportunities for establishing connections between a school and its families and community groups
Ongoing, Reciprocal Collaborations with Diverse Families and the School Community (continued)
- Describe ethical issues to consider when working with families and with community groups
- Appropriately utilize community resources, including youth services, to support student achievement, solve school problems, and achieve school goals
- Develop a multifaceted plan that enables the community and the school to serve each other to develop relevant and needed services
Partnering with the Business Community
- Examine a school’s current partnerships with business groups in the community
- Identify opportunities for establishing partnerships with community businesses
- Describe ethical issues to consider when working with business groups
- Appropriately utilize business resources to support student achievement, solve school problems, and achieve school goals
- Create a process for building and maintaining a reciprocal partnership with community businesses
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