em585 | Graduate

Marketing Energy

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This course prepares students to apply marketing concepts to affect public perception of energy alternatives. Students learn to solve marketing problems in a collaborative environment. Topics include market research, customer relationships, branding, market segmentation, product development, pricing, channels, communications, public relations and policy formulation.

This graduate-level course is 6 weeks This course is available as part of a degree or certificate program. To enroll, speak with an Enrollment Representative.

Course details:

Credits: 3
Continuing education units: XX
Professional development units: XX
Duration: 6 weeks

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    Buyer Behavior

    • Explain the factors that influence consumer-purchasing decisions.
    • Analyze how markets are segmented to form target markets.
    • Explain the important decisions involved in developing branding strategies.
    • Analyze how organizations in the energy sector build strong customer relationships and customer value through marketing.

    Product Development and Pricing Strategies

    • Apply a product development decision process to the launch of a new energy-related product, service, or initiative.
    • Describe marketing strategies that increase service quality.
    • Evaluate pricing strategies and programs for setting and adapting the price of a new energy-related product, service, or initiative.

    Channel Strategies and Foreign Markets

    • Evaluate strategies for entering foreign markets with a new product, service, or initiative.
    • Evaluate marketing channel strategies for a new energy-related product, service, or initiative.

    Communicating Value

    • Evaluate factors involved in developing and managing an effective marketing communications plan for a new energy-related product, service, or initiative.
    • Evaluate advertising and promotion programs for a new energy-related product, service, or initiative.
    • Evaluate technology trends in marketing.

    Public Relations and Ethics in Marketing

    • Analyze the role of ethics and social responsibility in marketing.
    • Evaluate public relations strategies for a new energy-related product, service, or initiative.

    Understanding Marketing Management

    • Identify fundamental marketing concepts, trends, and tasks.
    • Identify components of an effective marketing plan.
    • Apply the market research process in developing a business solution for an energy-focused organization.
    Tuition for individual courses varies. For more information, please call or chat live with an Enrollment Representative.

    Please ask about these special rates:

    Teacher Rate: For some courses, special tuition rates are available for current, certified P-12 teachers and administrators. Please speak with an Enrollment Representative today for more details.

    Military Rate: For some courses, special tuition rates are available for active duty military members and their spouses. Please speak with an Enrollment Representative today for more details.

    The University of Phoenix reserves the right to modify courses.

    While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Representative.

    Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.