HCS/472
Marketing in the Health Care Industry
Online
Format
$1194
Estimated Tuition
3 credits
Total credits
5 weeks
Course length
Start when you're ready
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Course level: Undergraduate
In this course students will examine current marketing trends used within the health care industry. Students will focus on a variety of marketing strategies required by health care managers to promote programs, products and services to health care consumers.
Prerequisites
None
What you'll learn
Course skills and outcomes
Week 1 - Fundamentals of Health Care Marketing
- Explain the evolution of health care marketing from the 1970s to the present.
- Identify the barriers that had an impact on the acceptance of health care marketing.
- Explain why the marketing approach in the health care industry differs from other industries.
Week 2 - Marketing to Health Care Stakeholders
- Differentiate health care consumers from consumers in other industries.
- Explain the marketing approaches within various health care market areas and consumer bases.
- Explain the role marketing plays in the elasticity of health care demand.
Week 3 - Health Care Marketing Strategies
- Explain strategies used in health care marketing.
- Describe the planning process steps used in health care marketing.
- Describe the role the 4Ps and promotional mixes play in health care marketing strategies.
Week 4 - Health Care Marketing Project Plan
- Explain the steps used in a marketing project plan.
- Describe how specific tasks will be implemented in the marketing project plan.
- Define what impact external markets and influences will have on your marketing project plan.
Week 5 - Evaluation of a Health Care Marketing Project Plan
- Explain how marketing project plans are evaluated throughout the plan.
- Identify various components of the marketing project plan that will be used to show you achieved strategies.
- Explain the impact and expansion of a global environment to health care marketing.
