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Marketing in the Health Care Industry




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University of Phoenix reserves the right to modify courses. While widely available, not all programs are available to residents of all states. Please check with a University Enrollment Representative.

Course level: Undergraduate

In this course students will examine current marketing trends used within the health care industry. Students will focus on a variety of marketing strategies required by health care managers to promote programs, products and services to health care consumers.



What you'll learn

Course skills and outcomes

Week 1 - Fundamentals of Health Care Marketing

  • Explain the evolution of health care marketing from the 1970s to the present.
  • Identify the barriers that had an impact on the acceptance of health care marketing.
  • Explain why the marketing approach in the health care industry differs from other industries.

Week 2 - Marketing to Health Care Stakeholders

  • Differentiate health care consumers from consumers in other industries.
  • Explain the marketing approaches within various health care market areas and consumer bases.
  • Explain the role marketing plays in the elasticity of health care demand.

Week 3 - Health Care Marketing Strategies

  • Explain strategies used in health care marketing.
  • Describe the planning process steps used in health care marketing.
  • Describe the role the 4Ps and promotional mixes play in health care marketing strategies.

Week 4 - Health Care Marketing Project Plan

  • Explain the steps used in a marketing project plan.
  • Describe how specific tasks will be implemented in the marketing project plan.
  • Define what impact external markets and influences will have on your marketing project plan.

Week 5 - Evaluation of a Health Care Marketing Project Plan

  • Explain how marketing project plans are evaluated throughout the plan.
  • Identify various components of the marketing project plan that will be used to show you achieved strategies.
  • Explain the impact and expansion of a global environment to health care marketing.


Why take courses at University of Phoenix

Accreditation that matters

We’ve been accredited by the Higher Learning Commission ( for more than 40 years.

Real-world instructors

Learn from instructors who bring an average of 25 years of working experience to the classroom.

Affordable and potentially reimbursable

Our tuition and fees are competitive and fixed. Also, check to see if your employer will cover you for this course.

Next Steps

Start a conversation about your future with an enrollment representative today.

Start a conversation about your future with an enrollment representative today.

Call (844) 937-8679

Transfer Credits

Credit Transfer

Credit Transfer

Need to transfer credits to another college or university?

Before you enroll in a course, check with your school of choice to make sure they will accept our transfer credits and to understand any requirements or limitations. Then you can complete your course, and request your official transcript be sent to your school. That’s it!

How to request your transcripts