hm482 | undergraduate
Hospitality Analytics For Decision Making
This undergraduate-level course is 5 weeks To enroll, speak with an Enrollment Representative.
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Introduction to Data Analysis Skills in Hospitality
- Identify market segments that are accessible, profitable, and stable.
- Analyze important metrics for hospitality (customer buying patterns, pricing, occupancy rates, benchmarks).
- Describe commercial, extended stay, meetings, and leisure segments.
- Calculate descriptive and interval statistics when forecasting future sales.
- Identify the tools of a revenue manager to track historical, current, and future demand.
- Evaluate forecasting tools that affect decisions on hotel room and services pricing.
Measures of Business Performance
- Evaluate revenue and cost indicators through ratios for analysis and evaluation.
- Compare profitability with industry benchmarks.
Hospitality Analytics (Events, Travel, and Tourism)
- Categorize performance indicators for events, travel, and tourism.
- Compare performance ratios and indicators with benchmarks for business operation.
- Recommend distribution channels that improve revenue optimization.
Property Analytics (Hotel, CHIA)
- Evaluate performance indicators for hotel management.
- Analyze customer surveys for existing and potential customers.
- Examine the principles of survey creation, including sampling and levels of data.
Please ask about these special rates:
Teacher Rate: For some courses, special tuition rates are available for current, certified P-12 teachers and administrators. Please speak with an Enrollment Representative today for more details.
Military Rate: For some courses, special tuition rates are available for active duty military members and their spouses. Please speak with an Enrollment Representative today for more details.
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