hm482 | undergraduate

Hospitality Analytics For Decision Making

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This course enables a student to extract meaningful information from hospitality data, to better position the hospitality enterprise for success in the marketplace. Topics to be covered include an introduction to data analysis skills for the hospitality industry, market segmentation, understanding measures of business performance, hospitality analytics (events, travel, tourism), and property analytics (hotel, CHIA).

This undergraduate-level course is 5 To enroll, speak with an Enrollment Representative.

Course details:

Credits: 3
Continuing education units: XX
Professional development units: XX
Duration: 5

topic title goes here

    Hospitality Analytics (Events, Travel, and Tourism)

    • Categorize performance indicators for events, travel, and tourism.
    • Compare performance ratios and indicators with benchmarks for business operation.
    • Recommend distribution channels that improve revenue optimization.

    Property Analytics (Hotel, CHIA)

    • Evaluate performance indicators for hotel management.
    • Analyze customer surveys for existing and potential customers.
    • Examine the principles of survey creation, including sampling and levels of data.

    Introduction to Data Analysis Skills in Hospitality

    • Describe commercial, extended stay, meetings, and leisure segments.
    • Identify market segments that are accessible, profitable, and stable.
    • Analyze important metrics for hospitality (customer buying patterns, pricing, occupancy rates, benchmarks).

    Market Segmentation

    • Calculate descriptive and interval statistics when forecasting future sales.
    • Identify the tools of a revenue manager to track historical, current, and future demand.
    • Evaluate forecasting tools that affect decisions on hotel room and services pricing.

    Measures of Business Performance

    • Evaluate revenue and cost indicators through ratios for analysis and evaluation.
    • Compare profitability with industry benchmarks.
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