hum176 | undergraduate

Media And American Culture

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The course provides an introduction to the most prominent forms of media that influence and impact social, business, political, and popular culture in contemporary America. It explores the unique aspects of each medium as well as interactions across various media that combine to create rich environments for information sharing, entertainment, business, and social interaction in the U.S.and around the world.

This undergraduate-level course is 9 This course is available as part of a degree or certificate program. To enroll, speak with an Enrollment Representative.

Course details:

Credits: 3
Continuing education units: XX
Professional development units: XX
Duration: 9

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    The Impact of Audio Entertainment: Music and Radio

    • Analyze the influence of music and radio on social behavior.
    • Explain the reflective relationship between American culture and the audio entertainment media.
    • Assess how music and radio have affected American values.

    The Power of Images: Television and Film

    • Explain the reflective relationship between American culture and the visual entertainment media.
    • Assess how television and film have affected American values.
    • Analyze the influence of television and film on social behavior.

    The News Media: Journalism and Democracy

    • Explain the social responsibilities of the news media.
    • Describe the role of the news media in politics.
    • Evaluate the transformative effect of electronic media on journalism.
    • Assess how information media affect American values.

    Advertising and the Culture of Consumerism

    • Explain the role of advertising in a culture of consumerism.
    • Outline key persuasive techniques used in consumer advertising.
    • Identify critical issues in advertising.

    Freedom of Expression in the Digital Age

    • Assess the tension between free speech and constraints on free speech in media.
    • Explain the legal and regulatory safeguards on free speech in the media.

    The Formative Influence of Mass Media on American Culture

    • Summarize the evolution of mass media.
    • Identify the effects of mass media on American culture.

    Critical Approaches to Mass Media

    • Explain the implications of media convergence, in terms of both technology and business.
    • Identify issues resulting from dependency on mass media.
    • Describe the value of media literacy.

    The Significance of the Internet and the Digital Age

    • Assess credibility issues regarding information on the Internet.
    • Explain the implications of easily obtainable information in the digital age.
    • Explain the concept of the digital divide.

    The Role of Social Media and Virtual Networks

    • Evaluate the advantages and disadvantages of social media.
    • Explain the role of social media and virtual networks in a broader media culture.
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    Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.