jrn360 | undergraduate

Storytelling: A Multimedia Approach

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This course focuses on the role of technology and its impact on news delivery. The use of technologically advanced multimedia formats will be explored. Stories will be adapted to various media outlets to realize the full range appeal to targeted audiences. The goal of this course is to provide students with experiences in storytelling that are delivered through the use of advanced convergent technologies.

This undergraduate-level course is 5 This course is available to take individually or To enroll, speak with an Enrollment Representative.

Course details:

Credits: 3
Continuing education units: XX
Professional development units: XX
Duration: 5

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    Storytelling, Writing and Reporting Development

    • Evaluate storytelling, writing, and reporting delivery.
    • Identify the appropriate media outlet for the story.
    • Develop a methodology for how news consumption.
    • Analyze the target audience.

    Adaptation of storytelling for varied media outlets

    • Explain the emergence of widespread usage of internet/public opinion and comment.
    • Debate the usefulness of social media, blogs and citizen reporting in storytelling.
    • Adapt story to using specific tools to report news/events.
    • Demonstrate skills by posting stories to different media outlets.

    Multimedia Formats, Target Audiences, and Convergence

    • Evaluate multimedia formats based on journalistic goals and resources.
    • Identify appropriate multimedia formats for target audiences.
    • Recognize multimedia formats and define convergence.
    • Explain the use of technology in writing, reporting and storytelling.

    Technology Tools and Internet Impact

    • Trace the emergence of technology as related to receiving news.
    • Explain the use of the web for reporting and editing stories.
    • Evaluate multimedia formats based on journalistic goals and resources.
    • Assess the need for digitized updates and information in journalism.

    Media utilization capstone

    • Assess components of a successful media strategy/unsuccessful media strategy.
    • Create a media strategy for the dissemination of the story.
    • Apply the media strategy for opportunities to implement.
    • Evaluate the media strategy for strength and weaknesses.
    Tuition for individual courses varies. For more information, please call or chat live with an Enrollment Representative.

    Please ask about these special rates:

    Teacher Rate: For some courses, special tuition rates are available for current, certified P-12 teachers and administrators. Please speak with an Enrollment Representative today for more details.

    Military Rate: For some courses, special tuition rates are available for active duty military members and their spouses. Please speak with an Enrollment Representative today for more details.

    The University of Phoenix reserves the right to modify courses.

    While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Representative.

    Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.