SOCIAL MEDIA AND THE ORGANIZATION
Course level: "Upper Division"
"This course will focus on the strategic implementation of social media tools as they relate to a firm's integrated marketing communication strategies. Students will learn how to effectively use social media to improve external communication, marketing and advertising by studying and analyzing websites, social media sites, and affiliate sites to determine how successful companies utilize social media to improve their communication and attract their target audience to achieve their business goals."
Purchase of LabPaq® Hands-on Lab Kits are required for this course.
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What you'll learn
What you’ll learn