mgt300 | undergraduate

Survey Of Small Business Management And Entrepreneurship

Explore by:

or call us at



This course provides an overview of critical issues faced in small business and entrepreneurship. Emphasis is placed on what a small business entrepreneur should know when starting a business. This includes an overview of how marketing, cash management, strategic pricing, and business planning principles relate to small business and entrepreneurship management.

This undergraduate-level course is 5 This course is available to take individually or To enroll, speak with an Enrollment Representative.

Course details:

Credits: 3
Continuing education units: XX
Professional development units: XX
Duration: 5

topic title goes here

    Assessing the Market

    • Outline the parts of a feasibility plan.
    • Explain the importance of market research in entrepreneurship.
    • Outline the main components of a business plan.
    • Identify areas of the market which are important for entrepreneurs to examine.
    • Determine the viability of a new venture idea.

    Finance and Resource Planning

    • Describe the entrepreneurial use of capital and people resources.
    • Explain the benefits of a strong financial plan.
    • Compare new venture financing options.

    Networking and Marketing

    • Identify entrepreneurial marketing trends.
    • Identify the factors of e-commerce that affect the entrepreneur.
    • Describe elements of a successful marketing plan.

    Managing a Small Business

    • Identify skills entrepreneurs need to manage a small business.
    • Summarize laws affecting the entrepreneur and small business.
    • Discuss ethical issues as they apply to small business management.

    Exploring the Entrepreneurial Opportunity

    • Define entrepreneurship.
    • Describe entrepreneurial characteristics.
    • Analyze the affects of globalization on entrepreneurship.
    • Assess personal entrepreneurial traits.
    Tuition for individual courses varies. For more information, please call or chat live with an Enrollment Representative.

    Please ask about these special rates:

    Teacher Rate: For some courses, special tuition rates are available for current, certified P-12 teachers and administrators. Please speak with an Enrollment Representative today for more details.

    Military Rate: For some courses, special tuition rates are available for active duty military members and their spouses. Please speak with an Enrollment Representative today for more details.

    The University of Phoenix reserves the right to modify courses.

    While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Representative.

    Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.