mgt300 | undergraduate
Survey Of Small Business Management And Entrepreneurship
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Assessing the Market
- Outline the parts of a feasibility plan.
- Explain the importance of market research in entrepreneurship.
- Outline the main components of a business plan.
- Identify areas of the market which are important for entrepreneurs to examine.
- Determine the viability of a new venture idea.
Finance and Resource Planning
- Describe the entrepreneurial use of capital and people resources.
- Explain the benefits of a strong financial plan.
- Compare new venture financing options.
Networking and Marketing
- Identify entrepreneurial marketing trends.
- Identify the factors of e-commerce that affect the entrepreneur.
- Describe elements of a successful marketing plan.
Managing a Small Business
- Identify skills entrepreneurs need to manage a small business.
- Summarize laws affecting the entrepreneur and small business.
- Discuss ethical issues as they apply to small business management.
Exploring the Entrepreneurial Opportunity
- Define entrepreneurship.
- Describe entrepreneurial characteristics.
- Analyze the affects of globalization on entrepreneurship.
- Assess personal entrepreneurial traits.
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