mgt371 | undergraduate
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Guest Service and Marketing in the Lodging Industry
- Recommend techniques lodging facilities can use to enhance the total guest experience.
- Analyze the role of sales and marketing in the lodging industry.
- Describe the role of guest service in the lodging industry.
Strategic Planning in the Lodging Industry
- Perform a cost analysis.
- Discuss the impact of an event on the budget and operations of a lodging organization.
Technology and the Lodging Industry
- Examine the impact of technology on lodging operations.
- Describe strategies for risk assessment and contingency planning/response in the lodging industry.
Introduction to Lodging Management
- Describe the different types of lodging facilities.
- Describe the role of management in the lodging industry.
- Depict organizational structures within the lodging industry.
- Analyze process management in the lodging industry.
- Examine the role of human resources in lodging operations.
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