mgt373 | undergraduate
Events And Recreation Management
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Event Sales and Marketing
- Describe marketing and sales strategies for event planners to utilize in order to reach their target markets.
- Analyze the role of technology in event sales, marketing, and management.
- Develop criteria to measure the success of an event.
- Determine the Return on Investment (ROI) for an event.
- Analyze technology tools and processes used in the hospitality industry.
Introduction to Events and Recreation Management
- Distinguish between business and leisure events.
- Analyze the various roles and responsibilities within an event planning organization.
Event and Convention Planning
- Create a Request for Proposal (RFP) for an event.
- Identify budgetary concerns in event planning.
- Select strategies for event execution.
- Select appropriate types of vendors in the event planning process.
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