mgt411 | undergraduate

Innovative And Creative Business Thinking

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This course provides students with the skills and knowledge necessary for using innovative and creative thinking strategies to improve managerial decision making and problem solving. Emphasis is placed upon learning critical skills to identify and facilitate innovative behavior and collaboration within the organization that will increase sustainable business growth and strengthen abilities to respond to organizational changes and challenges. Course lectures, reading and projects will span theory and practice and draw upon examples from multiple industry sectors.

This undergraduate-level course is 5 weeks This course is available to take individually or To enroll, speak with an Enrollment Representative.

Course details:

Credits: 3
Continuing education units: XX
Professional development units: XX
Duration: 5 weeks

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    The Innovation Process: Managing, Problem Solving, Measuring, and Evaluating

    • Describe approaches to creative problem solving.
    • Explain key issues related to innovation implementation and evaluation.
    • Design a theory-based strategic experiment.
    • Formulate an innovation measurement and reward system.

    The Innovation Process: Strategic Management and Externally Focused Innovation

    • Explain issues related to acquiring and implementing technology obtained externally.
    • Explain the importance of an organization’s ecosystem in relationship to innovation.

    Applying Innovative Thinking

    • Identify ways to generate employee motivation during times of change.
    • Explain the role of leadership in developing an innovative culture.
    • Devise an innovative solution to a business problem.

    Introduction to Creativity and Innovation

    • Describe the concepts of creative intelligence and innovation.
    • Explain the rules of innovation.
    • Explain characteristics of managing innovation.

    Innovation Strategy and Design

    • Analyze factors related to designing innovation strategies.
    • Summarize the factors involved in the innovation systems design process.
    • Explain the innovation planning process.
    • Analyze how innovation is changing and shaping traditional strategic management approaches.
    Tuition for individual courses varies. For more information, please call or chat live with an Enrollment Representative.

    Please ask about these special rates:

    Teacher Rate: For some courses, special tuition rates are available for current, certified P-12 teachers and administrators. Please speak with an Enrollment Representative today for more details.

    Military Rate: For some courses, special tuition rates are available for active duty military members and their spouses. Please speak with an Enrollment Representative today for more details.

    The University of Phoenix reserves the right to modify courses.

    While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Representative.

    Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.