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"Degrees & Programs"


Innovative and Creative Business Thinking




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Total credits


Course length

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University of Phoenix reserves the right to modify courses. While widely available, not all programs are available to residents of all states. Please check with a University Enrollment Representative.

Course level: Undergraduate

This course provides students with the skills and knowledge necessary for using innovative and creative thinking strategies to improve managerial decision making and problem solving. Emphasis is placed upon learning critical skills to identify and facilitate innovative behavior and collaboration within the organization that will increase sustainable business growth and strengthen abilities to respond to organizational changes and challenges. Course lectures, reading and projects span theory and practice and draw upon examples from multiple industry sectors.



What you'll learn

Course skills and outcomes

Week 1

  • Describe the concepts of creative intelligence and innovation.
  • Clarify the rules and characteristics of innovation.
  • Explain processes that can be used to help promote innovation.
  • Define key principles of entrepreneurship.

Week 2

  • Analyze factors involved in the development of innovative strategies.
  • Summarize factors involved in the innovation systems design process.
  • Explain the innovation planning process.
  • Analyze how innovation is changing traditional strategic management approaches.
  • Describe strategies that can be used to build an innovative and entrepreneurial organization.

Week 3

  • Formulate an innovation measurement and reward system.
  • Describe approaches that can be used to improve creative problem solving.
  • Explain key issues related to innovation implementation and evaluation.
  • Design a theory-based strategic experiment.

Week 4

  • Clarify issues related to acquiring and implementing external technology.
  • Assess an organization’s ecosystem in terms of innovation.
  • Evaluate strategies that can be used to build and implement a global business plan.

Week 5

  • Design strategies to increase employee motivation during times of change.
  • Evaluate the role of leadership in developing an innovative culture.
  • Devise an innovative solution to a business problem.


Why take courses at University of Phoenix

Accreditation that matters

We’ve been accredited by the Higher Learning Commission ( for more than 40 years.

Real-world instructors

Learn from instructors who bring an average of 25 years of working experience to the classroom.

Affordable and potentially reimbursable

Our tuition and fees are competitive and fixed. Also, check to see if your employer will cover you for this course.

Next Steps

Start a conversation about your future with an enrollment representative today.

Start a conversation about your future with an enrollment representative today.

Call (844) 937-8679

Transfer Credits

Credit Transfer

Credit Transfer

Need to transfer credits to another college or university?

Before you enroll in a course, check with your school of choice to make sure they will accept our transfer credits and to understand any requirements or limitations. Then you can complete your course, and request your official transcript be sent to your school. That’s it!

How to request your transcripts