mgt448 | undergraduate

Global Business Strategies

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The manager's perspective in the fields of international payments, international trade, and investment are analyzed. Emphasis is given to the materials and concepts that illuminate the strategies, structure, practices, and effects of multinational enterprises.

This undergraduate-level course is 5 This course is available to take individually or To enroll, speak with an Enrollment Representative.

Course details:

Credits: 3
Continuing education units: XX
Professional development units: XX
Duration: 5

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    Global Business Strategy Formulation

    • Choose an appropriate mode of entry for global products or services.
    • Identify financial options.
    • Plan an in-country (foreign) product or service market analysis.
    • Develop a country risk analysis.

    Strategic Implementation: Global Business Operations

    • Evaluate the legal, cultural, and ethical challenges present in proposed country.
    • Examine the exchange and repatriation of funds risk.
    • Appraise the cyber and technology risks.
    • Develop a SWOTT (strengths, weaknesses, opportunities, threats, and trends) and PEST (political, economic, social, and technological) analysis of target country.

    Finance and Marketing in Global Business

    • Analyze global financing and exchange rate mechanisms.
    • Identify multinational and regional financial institutions that help develop global business.
    • Evaluate in-country tax benefits for new business.
    • Complete a global market analysis for a product or service.

    Changing Environment of Global Business

    • Apply the Foreign Corrupt Practices Act when negotiating with foreign entities.
    • Identify how differences in social culture influence values in today's global business.
    • Examine the frequent evolutions in global information technologies.
    • Determine appropriate exit strategies for a global organization.

    Contemporary Global Business Environment

    • Define globalization.
    • List the major drivers of globalization.
    • Justify global outsourcing by multinational companies.
    • Appraise the changing foreign direct investment (FDI) in today's world economy.
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