LEVERAGING RESULTS TO BUILD BRAND IN THE HEALTH SECTOR
Course level: "Graduate"
"Learners will examine strategies for successfully elevating the role of the health care organization through a well-defined "brand". Topics will include brand-as-promise, brand-as-experience, and brand-as-emotional connection, quality and outcomes, articulating the strategy, and engaging teams and leaders."
Purchase of LabPaq® Hands-on Lab Kits are required for this course.
Please Note: Attendance and participation are mandatory in all University courses, and specific requirements may differ by course. If attendance requirements are not met, a student may be removed from the course. Please review the Course Attendance Policy in the Catalog for more information.
University of Phoenix reserves the right to modify courses. While widely available, not all courses are available in all locations or in both online and on-campus formats. Please check with an enrollment representative.
What you'll learn
What you’ll learn