MHA/598
Leveraging Results to Build Brand in the Health Sector
3 credits
Total credits
6 weeks
Course length
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Course level: Graduate
Learners will examine strategies for successfully elevating the role of the health care organization through a well-defined "brand". Topics will include brand-as-promise, brand-as-experience, and brand-as-emotional connection, quality and outcomes, articulating the strategy, and engaging teams and leaders.