mkceu2060 | undergraduate

Public Relations

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A good public image is important to support an organization's brand. The public relations department, whether independent of the marketing team or integrated within the marketing strategy, plays a significant role in the development and maintenance of a favorable public image, which impacts sales. In this course, students will learn about the role public relations plays within an organization and how various media can be used effectively to distribute information. Students will explore how public relations efforts are used to persuade both internal and external stakeholders about an organization's point of view. This course provides 0.4 continuing education units over one 4-hour workshop.

This undergraduate-level course is 1 week To enroll, speak with an Enrollment Representative.

Course details:

Credits: 0
Continuing education units: XX
Professional development units: XX
Duration: 1 week

topic title goes here

    Public Relations

    • Identify the importance of having an internal and external emergency plan
    • Describe the role of public relations in the 21st century
    • Define the role of public relations in developing and maintaining a favorable public image
    • Identify how public relations has changed with the expansion of social media
    Tuition for individual courses varies. For more information, please call or chat live with an Enrollment Representative.

    Please ask about these special rates:

    Teacher Rate: For some courses, special tuition rates are available for current, certified P-12 teachers and administrators. Please speak with an Enrollment Representative today for more details.

    Military Rate: For some courses, special tuition rates are available for active duty military members and their spouses. Please speak with an Enrollment Representative today for more details.

    The University of Phoenix reserves the right to modify courses.

    While widely available, not all programs are available in all locations or in both online and on-campus formats. Please check with a University Enrollment Representative.

    Transferability of credit is at the discretion of the receiving institution. It is the student’s responsibility to confirm whether or not credits earned at University of Phoenix will be accepted by another institution of the student’s choice.