MKT/421T
Marketing
Online
Format
$1194
Estimated Tuition
3 credits
Total credits
5 weeks
Course length
Start when you're ready
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Course level: Undergraduate
This course develops an understanding of the complexities public and private organizations face in developing, establishing, and implementing marketing strategies in both domestic and international markets. Areas of study include: basic marketing concepts, marketing research, consumer behavior, branding, products/services, pricing, distribution channels, promotions, ethical marketing practices, global and multicultural marketing, and the technologies used throughout the marketing process.
Prerequisites
None